Why Social Media Isn't The Magic Bullet For Self-epublished Authors

Joseph h <joe9438-/[email protected]>
Newsgroups gmane.culture.literature.ebook-community
Message-ID <[email protected]>
[Get past his first few paragraphs, and continue to read through 
comments. The reward will be a wider assessment of e and esocial 
marketing. The writer is very cynical, but outlines some real questions 
about 'bubbles'; the comments create an even tempered - at times deep - 
discussion with many personal experiences.]

Why Social Media Isn't The Magic Bullet For Self-epublished Authors
--------------------------------------------
'epublishing is another tech bubble, and that it will burst within the next 18 months'
http://www.booktrade.info/i.php/35953-42171

http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write
'...It also turns out that the ebook market now looks a lot like the old 
mainstream model. A small number of writers make a lot and everyone else 
wallows in the doldrums of minuscule sales. The only difference is that 
those at the top are selling 100,000 copies at 99p, not at £4.99, or 
£8.99 – which in real terms represents a massive shrinkage of the 
market. Furthermore, it signifies the passage of the publishing industry 
into the hands of the internet companies that can capitalise on a 
million small sales by a million small authors....'





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