The Positive Economics Of Ebook Bundling

This is a discussion of pros, more than cons, of bundling in light of 
the Amazon Matchbook. David Wilk runs through a lot of arguments, though 
he is definitely wearing rose-coloured spectacles! Despite my own 
reservations, this is very much worth your time, and should give all ideas.

Be wary of his figures and calculations; they are too full of 
assumptions to be used for your own models - his aceraging lacks any 
data on the validity of simple averaging. [In his defence, his notes at 
the end of the article give those cautions]  But they do give a broad 
idea of how bigger publishers' costs are distributed, and offer some 
examples of possible values for different actions.

If you consider any bundling ideas, you do need to do some detail sums 
to be sure there is some gain to you.

The Positive Economics Of Ebook Bundling

http://www.digitalbookworld.com/2013/the-positive-economics-of-ebook-bundling-and-amazons-matchbook/ 



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