we-are-drowning-in-data-about-readers-and-attention-but-which-metrics-really-matter-you-wont-like-the-answer

Read this; it underlines the issue of what statistics say.

https://gigaom.com/2014/04/15/we-are-drowning-in-data-about-readers-and-attention-but-which-metrics-really-matter-you-wont-like-the-answer/


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