e-Book mingles love and product placement

  e-Book mingles love and product placement


http://economictimes.indiatimes.com/magazines/panache/e-book-mingles-love-and-product-placement/articleshow/45032014.cms?curpg=2
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a way to sell or give away digital books at author events and 
conferences, and - in a few cases - offer them in retail stores.
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"Find Me I'm Yours" was conceived as click bait from the start. Carlip, 
the author of four other books, including "Girl Power: Young Women Speak 
Out," set out to write an interactive multimedia narrative packed with 
original videos and links to websites that enhanced the story.

To flesh out the fictional world, Carlip built 33 websites that connect 
to the story line, with dedicated themes like spirituality, weddings, 
goofy pet photos and videos, and public apologies.