[CAnet - news] The next killer app for the Internet - dematerialization
"Bill St. Arnaud" <[email protected]> Mon, 30 Mar 2009 11:19:43 -0400
| Newsgroups | gmane.culture.publications.news |
|---|---|
| Organization | CANARIE Inc |
| Message-ID | <[email protected]> |
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For more information on this item please visit my blog at
http://green-broadband.blogspot.com/ or http://billstarnaud.blogspot.com
-------------------------------------------
[I am here at the fantastic Freedom to Connect conference which is well
worth watching on webcast (http://freedom-to-connect.net/). Many scientists
are warning that the planet may be close to a tipping point where we will
experience run away global warming (see Andy Revkin's recent blog from the
NYTimes for a summary of several studies on this issue). We simply may not
have the luxury time for small incremental adaptations to address the
challenge of global climatic disruption. One of the major ways we can
reduce our CO2 footprint is through de-materialization where we replace
physical products with virtual ones delivered over the Internet. Some
studies indicated that we can reduce Co2 emissions by as much as 20% with
materialization. I argue that dematerialization can be further amplified
through carbon rewards (instead of Carbon taxes) where consumers are
rewarded with a variety of virtual products in exchange of reducing their
carbon footprint in other walks of their lives. But to take advantage of
this opportunity of dematerialization we need open high speed broadband
networks everywhere. Hence the importance of conferences such as Freedom to
Connect. From a pointer by Tim OReilly on Dave Farber's list - BSA]
Andy Revkin blog on the planet being at a tipping point
http://dotearth.blogs.nytimes.com/2009/03/28/tipping-points-and-the-climate-
challenge/
Interesting seybold piece on the environmental impact of publishing:
http://www.seyboldreport.com/ready-or-not-welcome-age-low-carbon-publishing
Have you ever considered what the carbon footprint of a magazine or an
eReader is? What about the carbon footprint of your publication? Not
everyone cares about carbon footprints or defers to the authority of science
on climate change, but when Coke, Pepsi and Apple begin to carbon footprint
their products, and Taco-Bell begins to open LEED <http://www.usgbc.org/>
-certified restaurants with low carbon footprints, it may be time to start.
According to information
<http://www.apple.com/environment/resources/environmentalperformance.html>
recently released by Apple, the lifecycle carbon footprint of an iPhone is
responsible for the emission of 121 pounds of CO2-equivalent greenhouse gas
emissions over the course of a three year expected lifetime of use. Over 10
million iPhones have been sold to date. Though it is not a direct
comparison, it is interesting to note that Discover magazine estimated
<http://discovermagazine.com/2008/may/21-how-big-is-discover.s-carbon-footpr
int> that the lifecycle carbon footprint of each copy of its publication is
responsible for 2.1 pounds of carbon dioxide emissions, the same amount
produced by twelve 100-watt light bulbs glowing for an hour or a car engine
burning 14 ounces of gasoline. Over the next few years it can be expected
that the reporting of lifecycle data and the carbon labeling of all products
will move from the margins to the mainstream - including the footprinting of
print and digital media products. Welcome to the age of low carbon
everything.
There are billions of kilowatt hours of electricity embodied in the paper,
ink and digital technologies we use each day, and close to a kilogram of CO2
is emitted for each kilowatt, but the energy and greenhouse gas emissions
associated with print and digital media supply chains have typically been
overlooked, misunderstood or underestimated. Those days are drawing to an
end. Increasingly major brands like Walmart, Pepsi, Coke, TacoBell and
Timberland see carbon footprinting and carbon disclosure as an opportunity
to differentiate themselves and grow - even in the face of a global
recession.
[.]
Before you use one of the many carbon calculators popping on the Web to
measure the carbon footprint of whatever medium you use, it's important to
realize that the results can vary dramatically - as do their underlying
assumptions. Most fail to employ standards. Until now, lots of calculators
and "carbon neutral" companies have made promises to help you reduce your
footprint. But there's been no single authority or regulatory agency to
dictate how carbon usage should be calculated or disclosed. Standards and
specifications for carbon footprinting such as ISO 14040
<http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htm?csnu
mber=37456> , ISO <http://www.iso.org/iso/catalogue_detail?csnumber=38382>
14064 and PAS 2050 <http://tr.im/h8bh> now do exist, and open
standards-based Web 2.0 platforms like AMEE <http://www.amee.com/> are now
available that enable accurate carbon footprinting, like-for-like
comparisons and large-scale supply chain analysis.
Carbon rewards instead of carbon taxes
http://green-broadband.blogspot.com/
-------------------------------------
To subscribe or unsubscribe send e-mail to [email protected]
These news items and comments are mine alone and do not necessarily reflect
those of the CANARIE board or management.
------
[email protected]
[email protected]
http://billstarnaud.blogspot.com/
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<div class=3DSection1>
<p class=3DMsoPlainText>For more information on this item please visit =
my blog at
<o:p></o:p></p>
<p class=3DMsoPlainText><a =
href=3D"http://green-broadband.blogspot.com/">http://green-broadband.blog=
spot.com/</a>
or <a =
href=3D"http://billstarnaud.blogspot.com">http://billstarnaud.blogspot.co=
m</a><o:p></o:p></p>
<p =
class=3DMsoPlainText>-------------------------------------------<o:p></o:=
p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p class=3DMsoPlainText> <o:p></o:p></p>
<p class=3DMsoNormal> [I am here at the fantastic Freedom to =
Connect
conference which is well worth watching on webcast (<a
href=3D"http://freedom-to-connect.net/">http://freedom-to-connect.net/</a=
>). Many
scientists are warning that the planet may be close to a tipping point =
where we
will experience run away global warming (see Andy Revkin’s recent =
blog from
the NYTimes for a summary of several studies on this issue). We simply =
may not
have the luxury time for small incremental adaptations to address the =
challenge
of global climatic disruption. One of the major ways we can reduce =
our
CO2 footprint is through de-materialization where we replace physical =
products
with virtual ones delivered over the Internet. Some studies indicated =
that we
can reduce Co2 emissions by as much as 20% with materialization. I =
argue
that dematerialization can be further amplified through carbon rewards =
(instead
of Carbon taxes) where consumers are rewarded with a variety of virtual
products in exchange of reducing their carbon footprint in other walks =
of their
lives. But to take advantage of this opportunity of =
dematerialization we
need open high speed broadband networks everywhere. Hence the =
importance
of conferences such as Freedom to Connect. From a pointer by Tim OReilly =
on
Dave Farber’s list – BSA]<o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoNormal>Andy Revkin blog on the planet being at a tipping =
point<o:p></o:p></p>
<p =
class=3DMsoNormal>http://dotearth.blogs.nytimes.com/2009/03/28/tipping-po=
ints-and-the-climate-challenge/<o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoPlainText>Interesting seybold piece on the environmental =
impact of
publishing:<o:p></o:p></p>
<p class=3DMsoNormal><a
href=3D"http://www.seyboldreport.com/ready-or-not-welcome-age-low-carbon-=
publishing">http://www.seyboldreport.com/ready-or-not-welcome-age-low-car=
bon-publishing</a><o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p>Have you ever considered what the carbon footprint of a magazine or =
an
eReader is? What about the carbon footprint of your publication? Not =
everyone
cares about carbon footprints or defers to the authority of science on =
climate
change, but when Coke, Pepsi and Apple begin to carbon footprint their
products, and Taco-Bell begins to open <a href=3D"http://www.usgbc.org/"
target=3D"_blank">LEED</a>-certified restaurants with low carbon =
footprints, it
may be time to start.<o:p></o:p></p>
<p>According to <a
href=3D"http://www.apple.com/environment/resources/environmentalperforman=
ce.html"
target=3D"_blank">information</a> recently released by Apple, the =
lifecycle
carbon footprint of an iPhone is responsible for the emission of 121 =
pounds of
CO2-equivalent greenhouse gas emissions over the course of a three year
expected lifetime of use. Over 10 million iPhones have been sold to =
date.
Though it is not a direct comparison, it is interesting to note that =
<i>Discover</i>
magazine <a
href=3D"http://discovermagazine.com/2008/may/21-how-big-is-discover.s-car=
bon-footprint"
target=3D"_blank">estimated</a> that the lifecycle carbon footprint of =
each copy
of its publication is responsible for 2.1 pounds of carbon dioxide =
emissions,
the same amount produced by twelve 100-watt light bulbs glowing for an =
hour or
a car engine burning 14 ounces of gasoline. Over the next few years it =
can be
expected that the reporting of lifecycle data and the carbon labeling of =
all
products will move from the margins to the mainstream - including the
footprinting of print and digital media products. Welcome to the age of =
low
carbon everything.<o:p></o:p></p>
<p>There are billions of kilowatt hours of electricity embodied in the =
paper,
ink and digital technologies we use each day, and close to a kilogram of =
CO2 is
emitted for each kilowatt, but the energy and greenhouse gas emissions
associated with print and digital media supply chains have typically =
been
overlooked, misunderstood or underestimated. Those days are drawing to =
an end.
Increasingly major brands like Walmart, Pepsi, Coke, TacoBell and =
Timberland
see carbon footprinting and carbon disclosure as an opportunity to
differentiate themselves and grow - even in the face of a global =
recession.<o:p></o:p></p>
<p>[…]<o:p></o:p></p>
<p>Before you use one of the many carbon calculators popping on the Web =
to
measure the carbon footprint of whatever medium you use, it's important =
to
realize that the results can vary dramatically - as do their underlying
assumptions. Most fail to employ standards. Until now, lots of =
calculators and
"carbon neutral" companies have made promises to help you =
reduce your
footprint. But there's been no single authority or regulatory agency to =
dictate
how carbon usage should be calculated or disclosed. Standards and
specifications for carbon footprinting such as <a
href=3D"http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detai=
l.htm?csnumber=3D37456"
target=3D"_blank">ISO 14040</a>, <a
href=3D"http://www.iso.org/iso/catalogue_detail?csnumber=3D38382" =
target=3D"_blank">ISO
14064</a> and <a href=3D"http://tr.im/h8bh" target=3D"_blank">PAS =
2050</a> now do
exist, and open standards-based Web 2.0 platforms like <a
href=3D"http://www.amee.com/" target=3D"_blank">AMEE</a> are now =
available that
enable accurate carbon footprinting, like-for-like comparisons and =
large-scale
supply chain analysis.<o:p></o:p></p>
<p class=3DMsoNormal>Carbon rewards instead of carbon =
taxes<o:p></o:p></p>
<p class=3DMsoNormal><a =
href=3D"http://green-broadband.blogspot.com/">http://green-broadband.blog=
spot.com/</a><o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoPlainText> =
<o:p></o:p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p =
class=3DMsoPlainText>-------------------------------------<o:p></o:p></p>=
<p class=3DMsoPlainText>To subscribe or unsubscribe send e-mail to <a
href=3D"mailto:[email protected]">[email protected]</a><o=
:p></o:p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p class=3DMsoPlainText>These news items and comments are mine alone and =
do not
necessarily reflect those of the CANARIE board or =
management.<o:p></o:p></p>
<p class=3DMsoPlainText><o:p> </o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p =
class=3DMsoNormal> &=
nbsp; &n=
bsp; &nb=
sp; &nbs=
p;  =
; =
&=
nbsp; <o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
<p class=3DMsoNormal>------<o:p></o:p></p>
<p class=3DMsoNormal>[email protected]<o:p></o:p></p>
<p class=3DMsoNormal>[email protected]<o:p></o:p></p>
<p class=3DMsoNormal>http://billstarnaud.blogspot.com/<o:p></o:p></p>
<p class=3DMsoNormal><o:p> </o:p></p>
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