[CAnet - news] Google Boombing - how to manipulate google results

"Bill St.Arnaud" <[email protected]>
Newsgroups gmane.culture.publications.news
Message-ID <004501c5b9fb$1c40dd30$1321bdcd@amarillo>
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[From a posting on Dave Farber's IPer list. Some excerpts from the original
article -- BSA]



http://news.bbc.co.uk/2/hi/americas/3298443.stm

George W Bush has been Google bombed.

Web users entering the words "miserable failure" into the popular search
engine are directed to the biography of the president on the White House
website.

The trick is possible because Google searches more than just the contents of
web pages - it also counts how often a site is linked to, and with what
words.

Thus, members of an online community can affect the results of Google
searches - called "Google bombing" - by linking their sites to a chosen one.

Weblogger Adam Mathes is credited with inventing the practice in 2001, when
he used it to link the phrase "talentless hack" to a friend's website.

The search engine can be manipulated by a fairly small group of users, one
report suggested.

	
Newsday newspaper says as few as 32 web pages with the words "miserable
failure" link to the Bush biography.


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