[CAnet - news] Mashup Corporations - the end of business as usual

For more information on this item please visit my blog at 
http://billstarnaud.blogspot.com/
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[Mashups - web services, SOA, cyber-infrastructure, Enterprise 2.0, grids
P2P, are all aspects of radically changing environment of the Internet that
will have major impacts on research and business. Thanks to Dirk Van der
Woude for the pointer to this book and Fabchannel. Some excerpts from his
posting on NANOG -- BSA]

http://www.mashupcorporations.com/

This book is a cultural, rather than technical, guide to Service-Oriented
Architectures and Web 2.0 technologies.

Mashup Corporations: The End of Business As Usual tells the story of
fictional appliance maker Vorpal Inc. and its pursuit of creative sales
methods for its popcorn poppers. Marketing manager Hugo Wunderkind has
identified a new channel and willing market for a personalized popper. CEO
Jane Moneymaker recognizes a winner, but how can she persuade CIO Josh
Lovecraft to adapt his processes?

http://www.capgemini.com/ctoblog/2007/01/simple_minds_and_motorpyscho_l.php

Still need to get a better grip on what the new world of Mashup business
models really is leading to? Have a look at this new mashup service of
Fabchannel: until now 'just' an award-winning website which gave its members
access to videos of rock concerts in Amsterdam's famous Paradiso concert
hall. Not any more. Today Fabchannel launched a new, unique service which
enables music fans to create their own, custom made concert videos and then
share them with others through their blogs, community profiles, websites or
any other application.

So suppose you have this weird music taste, which sort of urges you to
create an ideal concert featuring the Simple Minds, Motorpsycho, The Fun
Loving Criminals, Ojos de Brujo and Bauer & the Metrople Orchestra. Just
suppose it's true. The only thing you need to do is click this concert
together at Fabchannel's site - choosing from the many hundreds of videos
available -, customize it with your own tags, image and description and then
have Fabchannel automatically create the few lines of html code that you
need to embed this tailor-made concert in whatever web application you want.

As Fabchannel put it in their announcement, "this makes live concerts
available to fans all over the world. Not centralised in one place, but
where the fans gather online". And this is precisely the major concept
behind the Mashup Corporation: - supply the outside world with simple,
embeddable, services - support and facilitate the community that starts to
use them and - watch growth and innovation take place in many unexpected
ways.

Fabchannel expects to attract many more fans than they currently do. Not by
having more hits at their website, but rather through the potentially
thousands and thousands of blogs, myspace pages, websites, forums and
desktop widgets that all could reach their own niche group of music fans,
mashing up the Fabplayer service with many other services that the
Fabchannel crew - no matter how creative - would have never thought of.

Maximise your growth, attract less people to your site. Sounds like a
paradox. But not in a Mashup world.


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