[CAnet - news] Crowdsourcing as a tool for research and development

For more information on this item please visit my blog at 
http://billstarnaud.blogspot.com/
-------------------------------------------

[From a posting on Dewayne Hendricks list -- BSA]

<http://www.wired.com/techbiz/media/news/2007/07/crowdsourcing_diversity>



Randy Burge interviews Alpheus Bingham, co-founder of Innocentive via
telephone 

Alpheus Bingham knew something big had to shift in the way invention and
innovation happened at pharmaceutical giant, Eli Lilly. A top R&D  
Executive at Lilly in the mid 1990s, Bingham, along with others, struggled
to devise new ways to leverage knowledge to reduce the ridiculously high
costs of developing new medicines.

Drug discovery moves at its own expensive glacial pace. Progress is
throttled by complex tangles of chemistries, physiologies, mind-sets,
regimens, efficacies, budgets, regulators, stockholders, and a thousand
other variables. How does a company innovate its innovation?

Bingham scanned the environment for new methods and inspirations to  
Generate more diversity and throughput in Lilly's R&D idea pool. Creative  
ferment was high, but the need for change was even higher. How did the Lilly
team  invent something as radical as crowdsourced R&D in an industry
burdened by protocols and status quo?

Lilly, in a bold move, launched e.Lilly to incubate nascent solutions  
Like the one that became Bingham's crowdsourcing company, Innocentive. But,
launching Innocentive was the easy part - could such open-ended  
Crowdsourced potential be integrated into the formal channels of R&D?


Innocentive is now adapting its crowdsourcing model to the social
philanthropy arena and beyond. It is a story for the innovation ages.

<snip>

Innocentive has recently partnered with the Rockefeller Foundation in an
exciting new dimension for both organizations. The partnership evolves the
Innocentive model to elicit and manage crowdsourced solutions for critical
social medicine and other problems and challenges addressed by the
Rockefeller Foundation. Tell us about this new crowdsourced philanthropic
mission. 



<http://www.wired.com/techbiz/media/news/2007/07/ 
crowdsourcing_diversity>

-------------------------------------
To SUBSCRIBE:
send a blank e-mail message to
[email protected]

To UNSUBSCRIBE:
send a blank email message to
[email protected]
-------------------------------------

These news items and comments are mine alone and do not necessarily reflect
those  of the CANARIE board or management.

-----------
[email protected]
[email protected]
www.canarie.ca/~bstarn
skype: pocketpro
SkypeIn: +1 614 441-9603

-----------
[email protected]
[email protected]
www.canarie.ca/~bstarn
skype: pocketpro
SkypeIn: +1 614 441-9603


_______________________________________________
news mailing list
[email protected]
http://lists.canarie.ca/mailman/listinfo/news