[CAnet - news] Will the the Future of the Internet be free?

For more information on this item please visit my blog at 
http://billstarnaud.blogspot.com/
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[Chris Anderson - the author of the "long Tail" and senior editor at Wired
Magazine is working on a new book about a new model for  business on the
Internet aptly called Free.  Google and other companies pioneered the
concept, but there are now many other examples of how this business is
transforming even the delivery of basic Internet service.  

For example in the UK and France, because of strongly enforced structural
separation (actually functional separation) and unbundling there is a host
new companies offering creative bundling of services where they offer basic
DSL Internet for free. TalkTalk, Sky, Iliad are examples of this innovative
approach. In other cases companies are bundling free music downloads with
their Internet service.

One of the best examples of this business model is Inuk networks -
www.inuknetworks.com. They have been working with the UK university research
network (UKERNA) to deliver free over the air TV, telephony and Internet to
students in dormitories at universities throughout the UK. They make their
money by selling "eyeballs" to the over the air broadcasters who then get a
direct and exact measure of who is watching their programming.

As UKERNA only operates the network, there is natural structural separation
between the network operator and those offering services.  Kudos to UKERNA
for demonstrating  how research networks can showcase new Internet  business
models not only for academia, but for the larger consumer market as well. 

Another good example is the Google Earth Flight simulator versus purchasing
a PC based product.
-- BSA]


Chris Anderon's blog
http://www.longtail.com/the_long_tail/2007/06/three_things_ab.html


Google Earth Flight Simulator
http://marco-za.blogspot.com/2007/08/google-earth-flight-simulator.html



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