[CAnet - news] Intel to use crowd sourcing to find the next Google

For more information on this item please visit my blog at 
http://billstarnaud.blogspot.com/
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 [Academic researchers and commercial organizations are increasingly turning
to crowd sourcing as a tool to identify new promising research areas or
technologies. For some examples of academic research using crowd sourcing
please see my OECD presentation on participative science - "pScience". From
a posting on Dewayne Hendricks list --BSA]

Participative Science - pScience
http://www.canarie.ca/canet4/library/recent_presentations.html

Intel Launches a Digg to Rate Software Startups
By Bryan Gardiner 10.08.07 | 9:00 PM
<http://www.wired.com/techbiz/startups/news/2007/10/intel_coolsw>

Intel is asking for your help to find the next Google.

In an effort to stay on top of the latest software trends and cool  
new startups, Intel on Monday made public a Digg-like voting site  
called CoolSW, for "cool software." The site will tap the geek public  
for the most promising new software companies worldwide. <http:// 
coolsw.intel.com/>

"If you look at the great successes in software that have happened in  
the last few years, the so-called experts were very often wrong,"  
says Steve Santamaria, director of Intel's software outreach group.  
"We ultimately have high hopes that the wisdom of crowds will find  
those long-tail independent software developers."

The CoolSW site joins a growing list of hive-mind projects looking  
for the next big thing.

Book publisher Simon & Schuster in June partnered with MediaPredict,  
which uses the "collective judgment" of readers to evaluate book  
proposals. And Dell's IdeaStorm uses features of social networks to  
solicit ideas for products and improvements. http://mediapredict.com/  
http://www.dellideastorm.com/

At CoolSW, users can post information about new software companies  
that pique their interest, which the rest of the community then votes  
on. Just like Digg, companies that receive the most votes get pushed  
to the site's front page, which highlights what community members  
consider hot. Intel's not divulging its "secret sauce," or how the  
company plans to track such companies and what it might do with those  
that garner the most recommendations.

Santamaria says Intel hopes to learn about independent software  
developers early and identify promising entrepreneurs. Intel Capital,  
Intel's investment division and one of the world's largest investors  
in companies, could also participate in the process, he says.

Currently, CoolSW's front page features a web service that  
automatically converts floor plans into 3-D buildings in Google  
Earth, as well as software that creates concert schedules based on  
artists in your iTunes library.

The CoolSW site started as an internal project used by company  
employees to call attention to their favorite software startups.  
Intel decided to put a public face on the site in the hope of  
garnering even more recommendations and expanding its global gaze.

<snip>

<http://www.wired.com/techbiz/startups/news/2007/10/intel_coolsw>


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