Book Announcement | On Trend: The Business of Forecasting the Future

*Apologies for cross-posting*

I'm excited to announce the publication of my new book, *On Trend: The
Business of Forecasting the Future, *from University of Illinois Press*.* The
book theorizes trends through the lens of trend forecasting: a business
dedicated to identifying, anticipating, and selling "the future" to
corporations. Part cultural history and part critical examination of
contemporary trend and futurist practice, the book reveals the largely
hidden but influential labor that goes into circulating trends through
culture. In addition to archival work and participant observation, I
interviewed more than 70 futurist and trend professionals in nine
countries.

Read more about the book and purchase here: http://go.illinois.edu/f19powers

*REVIEW*: "If you think hot trends just whirl up like dust storms, think
again: This fascinating book pulls the curtain back on an entire industry
devoted to shaping our perceptions of what matters--and with it, the future
itself."--Fred Turner, author of *The Democratic Surround: Multimedia and
American Liberalism from World War II to the Psychedelic Sixties*

Thank you,
Devon

-- 
________________________________________________
Devon Powers, Ph.D.
Associate Professor, Department of Advertising + Public Relations
Lew Klein College of Media & Communication
Temple University
2020 N. 13th Street
Philadelphia, PA 19122
https://temple.academia.edu/DevonPowers
Twitter: @devjpow
New Book: On Trend: The Business of Forecasting the Future
<http://go.illinois.edu/f19powers>

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