New Book: Moving Color: Early Film, Mass Culture, Modernism

From: Joshua Yumibe <[email protected]>

Hello,

I'm happy to announce that my new book, Moving Color: Early Film, Mass Culture, Modernism, has just been released as part of Rutgers's Techniques of the Moving Image series. Further information is below, and if you're interested, details are here for a discount code on the book, including free shipping from Rutgers:

	https://docs.google.com/file/d/0B8bgJ8QCFqg5SWVjU3ZZYl9jRU0/edit?pli=1

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Description:

Color was used in film well before The Wizard of Oz. Thomas Edison, for example, projected two-colored films at his first public screening in New York City on April 23, 1896. These first colors of early cinema were not photographic; they were applied manually through a variety of laborious processes—most commonly by the hand-coloring and stenciling of prints frame by frame, and the tinting and toning of films in vats of chemical dyes. The results were remarkably beautiful.

Moving Color is the first book-length study of the beginnings of color cinema. Looking backward, Joshua Yumibe traces the legacy of color history from the beginning of the nineteenth century to the cinema of the early twentieth century. Looking forward, he explores the implications of this genealogy on experimental and contemporary digital cinemas in which many colors have become, once again, vividly unhinged from photographic reality. Throughout this history, Moving Color revolves around questions pertaining to the sensuousness of color: how color moves us in the cinema—visually, emotionally, and physically.

Foreword by Paolo Cherchi Usai
Paper ISBN: 978-0-8135-5297-2
Cloth ISBN: 978-0-8135-5296-5
224 pages | 16 color plates

Joshua Yumibe holds a joint appointment as director of Film Studies at Michigan State University and as lecturer in Film Studies at the University of St. Andrews. He is also the co-director of the Davide Turconi Project.

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"With astounding research into the original documents and films of the pre-1912 period, this innovative book fills a crucial gap in our knowledge of applied color in early cinema."
				— John Belton, Rutgers University

"Thoroughly researched, clearly argued, and well-written, Moving Color convincingly asserts the foundational role of color in cinema . . . a highly engaging and informative read."
				— Matthew Solomon, author of Disappearing Tricks
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With warm regards,

Joshua Yumibe
University of St Andrews | Michigan State University