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Call us toll-free at 866-397-2651
Search Engine Optimization and Marketing Tips from
EzRankings.com (www.EzRankings.com )
This is the second of a six-part series of lessons on search
engine optimization. Each lesson will contain tips and information on how to
improve your sites search engine placement. Todays lesson is on:
The
Importance Of Keywords (You do want to be found online, dont you?)
Whenever people discuss search engine optimization, one of
the first phrases to come up is search engine keywords. These are considered
by some to be the main element in optimization, and for good reason:
Search engine keywords are what lead people (as in
potential customers) who type in phrases in their favorite search engine
to your site. When they go onto Google, MSN, or other search engines,
and are looking for a specific item, you want your business to be one of
the first links that appears (studies show that most people dont bother
looking past the first ten to twenty results that pop up). To get those high
rankings, you need to know:
-What phrases people type in when looking for your
product, service, or content during their online searches (this also includes
the most common misspellings, by the way)
-Analyzing which ones are realistic for obtaining
high rankings. While you may sell used autos, and want to get top rankings for
that term, used autos is an extremely popular and general phrase, and odds
are, difficult to get good rankings for. But if you sell used Chevrolets in
Alexandria, Virginia, then its realistic to hope for high rankings for search
engine phrases for Alexandria used Chevrolets. Youll also get a more targeted
audience (think more likely to buy from me), since most of your customers
will probably come from your locale).
How do I choose the right keyword phrases?
This question is a good one, because the right keywords
can drive business to your site (if you optimize it correctly), while the wrong
ones mean no one knows youre out there. This is where creative brainstorming
comes in.
Sit down for a minute, and think of every possible phrase
people might use for searching for your product. At this point, dont edit
yourself, just let the words flow and write them down. If you sell used
Chevrolets in Alexandria, VA, you might come up with used cars, used
Chevrolets, vintage cars, reconditioned cars, Chevrolet dealers, Alexandria VA
car dealers, Alexandria VA used cars, as just a start.
Next, if you have web stats, look at them. If they
give you key search strings used to find your site (include misspelled words,
and capitalized words), add them to your list with a star. These are phrases
that actually brought people to your web site; highlight the most frequently
used ones, since these could be winners. Remember to leave off and and the,
since search engines dont look at those words.
By now, you should have a list. Go through it again, and
decide which ones seem the most focused for your product or service. You
want search engine keywords that will bring targeted customers to your site,
who are interested in doing business with you, and the right keywords can help
accomplish this. Be specific and relevant in your choices. Then, alphabetize
your list, since some search engines and directories list pages alphabetically;
so use your best phrases in alphabetical order whenever possible for better
optimization.
EzRankings specializes in site
optimization with keywords. We have helped top firms from around the nation
find highly relevant keywords that work for their category of product or
service, and optimize their site using these principles (and others).
Place keywords carefully
Once you have your keywords, youll want to use them in the
right places. The goal is to help search engines find your site for those
phrases, so you will want to place them in spots the engines look closely at.
These include the page Title, inside the meta tags, inside
the heading tag, in the domain name (more about this in a later
lesson), and the keyword tags.
You will also want to sprinkle them liberally throughout the
content (text) of your site, with special consideration for the top of
your page and its first paragraphs. This is especially important on your home
(index page), which is the one that most search engines will cache when
spidering through. And please, have some real content on your page, and not
just a list of keywords, or your site could go down in its rankings. Search
engines do rank according to content relevancy, and the site that says Our
dealership provides quality used Chevrolet cars, reconditioned to meet
our customers needs, (with at least 100 words of good, relevant content) will
always rank higher than the site that says, cars, cars, cars, buy quality used
Chevrolet cars, quality used cars are here
In addition, you wont drive away
customers offended by poor quality writing and obvious over-usage of marketing
phrases.
But you do want to maintain a certain ratio of keyword
density in your text; a keyword density of 5 to 7% is usually recommended
This is where a site optimization specialist can assist you; they are skilled in helping you
create relevant content that is professional and easy to read.
Common Mistakes To Avoid
One common error that many people make is to forget to place
ALT tags for their graphics. You may have a beautiful logo or graphic on your
web site, but if you dont have an alt tag, the search engines cant read it.
Be sure to place keywords there, and to label graphics with names that reflect
keywords. And if you want better rankings for your site, dont just make the
text for the site one big graphic as some firms do. The search engines will
skip over the graphic, and assume you have no content at all.
Finally, please dont spam (by trying to hide your
keywords by using a font the same color as the background, or repeating keyword
phrases over and over in the title and meta tags). Search engines are now excellent
at finding those who try to break the rules (and their technology for doing so
is getting more sophisticated all the time), and will drop spammers from their
indexes like a hot potato. So play by the rules, and do the things your web
developer or a web optimization specialist (such as the experts at www.EzRankings.com ) suggests.
Your site will rise more quickly, and enjoy higher rankings,
if you follow these tips and their advice.
Want to learn more about search engine
optimization, and how it can help your site? Visit us at www.EzRankings.com or call us toll-free at 866-397-2651
Be sure to look for our next tip
that will come within the next few days. In it, we will be discussing
"Links-and Why They Count".
Thank You,
J. Lisi
[email protected]
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