Kmart is the first national retailer to rise above the pool of depraved indifferenc

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Contact:
C. Kevin Coonce
[email protected]
Mobile: 734-216-1231

Largest in-store lifesaving program ever deployed by a major national =
retailer.

Kmart is the first national retailer to rise above the pool of depraved =
indifference and reckless endangerment shown by the retail industry.

Kmart and Sears Holding Corporation, of Troy Michigan are currently launching =
the largest lifesaving network ever implemented in retail industry.  By the =
end of 2006, approximately 1,445 Kmart stores will be equipped with a system =
which allows anyone to summon live paramedic assistance, and to provide =
lifesaving treatment to any customer or employee prior to local EMS arrival =
on the scene.  

The advanced cutting edge system, called EMS-TV=99, is a public access two =
way audio/video emergency communication system, equipped with lifesaving AED =
(Automated External Defibrillator) equipment, as well as a variety of other =
advance first aid supplies and equipment.  Kmart will be training multiple =
employees at each Kmart across the country in emergency lifesaving treatment. =
The system will be vital in the emergency medical treatment of any number of =
medical emergencies, including SCA (Sudden Cardiac Arrest).  This initiative =
by Kmart Corporation and Sears Holding Corporation represents the single =
largest AED program deployment in United States history, and the first =
national AED program to be offered by any major national retailer.

C. Kevin Coonce, of B A Lifesaver, Inc. a non-profit organization whose goal =
is public education and awareness of AEDs and AED programs, stated, "I have =
been a worldwide leader in AED program deployments for over five years now.  =
As one of the foremost experts in AEDs and AED programs nationwide, I have =
consulted with many national and regional retailers and have observed one =
very disturbing fact.  Each and every national retailer I have ever consulted =
for has had one thing in common.  They all acknowledge that AED programs save =
lives, and that they are the only effective treatment for SCA.  They all =
understand that when a victim suffers SCA, their chances of survival decrease =
by up to 10% per minute; with the national EMS response time 10 to 12 minutes =
on average. To sum up their understanding in a nutshell; "They know AED =
programs work". They all prove this understanding by actions.  They all have =
their corporate headquarters, corporate aircraft, and many corporate cars =
equipped with AEDs.  Until Kmart's imitative, all the national retailers have =
chosen to only protect their senior executives, and have discriminated =
against their other employees and their customers by failing to extend equal =
protection to them."

Mr. Coonce continued "In my professional opinion, all the national retailers, =
with the exception of Kmart and Sears Holding, are guilty of depraved =
indifference to human life, and are at a minimum, criminally responsible for =
discrimination and reckless endangerment of safety and human life."

According to the American Heart Association, 350,000 people die every year in =
the United States from SCA.  That breaks down to about 40 people per hour.  =
The average U.S. survival rate is approximately 1%.  That means that, on an =
average, 99% of all SCAs result in death.  AEDs, which can be safety used by =
anyone with minimal training, can potentially increase the victims chances of =
survival all the way to 90%.  AEDs will not deliver a lifesaving shock if the =
victim is not suffering SCA.  National retailers can extend this lifesaving =
protection to all their employees and customers for less than 2 cents per =
person.  There are even advanced cutting edge systems, such as EMS-TV being =
deployed by Kmart, which not only do not cost the retailer any money, but =
actually earn the retailer additional revenue.  

"Therefore as I said previously, there is absolutely no excuse for national =
retailer's failure to extend the same protection they extend to the senior =
executives to every one of their employees and customers; except simply their =
depraved indifference to safety and to human life".

Kmart is the first national retailer to rise out of the current pool of =
depraved indifference shown by the national retail industry. Kmart has proven =
by this unselfish program that Kmart is genuinely concerned, not only for the =
lives of their senior executives, but for all their employees and customers.  =
Kmart cares! This too, is a genuine first for the national retail industry.

There are some regional retailers who have cared enough for the lives of =
their employees and customers to extend lifesaving protection equally.  =
Meijers, a Grand Rapids Michigan based regional retailer, has for several =
years, supplied all their stores with AEDs and have trained their employees =
in their use.  Meijers AED program has already saved the lives of several of =
their customers.

Coonce said "For me, when I shop in a store and spend my hard earned money, I =
like to think my life is worth more than 2 cents to that company.  Believe =
me; when I am shopping, I remember that Kmart and Meijers have both proven to =
me that they care enough for me, as a person and as a customer, to extend the =
same lifesaving protection toward my life as they extend toward their =
executives.  I also remember the fact, as I drive right past, several of =
America's largest retailers, that I spoke to them in the past, and they =
currently have AEDs protecting their executives; and to date they do not feel =
my life or their store employees lives are worth spending 2 cents to protect. =
 Maybe its time the general public and the employees of these companies =
remember the same and drive right past these stores, until they are afforded =
equal protection".

About Mr. Coonce: C. Kevin Coonce currently chairs a non-profit organization =
by the name of B A Lifesaver, Inc., whose goal is public education and =
awareness of AEDs and AED programs. Mr. Coonce, one of the country leading =
experts in AEDs and AED program implementation, is an Instructor Trainer for =
the American Heart Association, a member of the AED Instructor's Foundation, =
a licensed Medical First Responder, and has lectured, trained, and consulted =
regarding AEDs, AED Programs, emergency medical response, and in various =
basic and advanced emergency medical systems. Mr. Coonce was co-inventor of =
the EmergencyMedicalStation which is the advanced cutting edge EMS-TV system =
currently being installed in Kmart. Mr. Coonce is the former President and =
CEO of Emergency Medical Systems, Inc., a Michigan based company.  Prior to =
Emergency Medical Systems, Inc., Mr. Coonce was Chief Operating Officer for =
North America Medical Corporation, a worldwide distributor of AEDs and AED =
programs.    





For additional story information and/or comments and verifications:
	
General AED Information:
		www.aedinstructorfoundation.org
		www.early-defib.org
		www.americanheart.org

	EMS-TV and/or EmergancyMedicalStation:
		www.ems-tv

	Emergency Medical Systems, Inc.
		Mark Maloney, Pres/CEO			(866)-531-1531

	Retailer Contacts:
		Kmart Corporation or Sears Holding:
			Dene Rodgers, Sr. VP, General Manager Kmart Stores
			Dave Shuvie, Store Ops		(248)-463-5566
Alex Kota, Sponsorship Programs  	(248)-463-1551

		Meijers
			Shelly Schmit, Loss Prevention	(616)-453-6711
								(616)-791-5267

NOTE:
If you choose to not receive any additional press releases from B A =
Lifesaver, simply reply to this email with the Subject: REMOVE ME  
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