Re: Water tight opt-in (yet another FUSSP)

On Jan 4, 2014, at 3:26 PM, Martijn Grooten <[email protected]> wrote:

> On Fri, Jan 03, 2014 at 10:33:06AM -0800, Dave Warren wrote:
>> The problem is that a lot of senders simply don't stop; they create
>> a new list a few moons down the road and subscribe their entire
>> (past and present) customer base and start spamming via that
>> channel, addressing complaints with a "This was a newly created
>> list, we honour opt-out and will remove you immediately", right up
>> until the next time they create a list.
>=20
> Since we are, at least supposed to be, a bunch of research "gurus", do yo=
u have any research to back this up? Something that shows that either "a lo=
t of senders" engage in this kind of behaviour, or that the few senders who=
 do create a lot of problems.

Interestingly enough, I've taken one of my spamtraps and am testing that ve=
ry thing with actual spam. I'm about 2 month into data collection and will =
probably watch what happens over the next month or two before publishing wh=
at I'm seeing. But as of now the amount of mail in that account is decreasi=
ng, not increasing. We'll see what happens over time.=20

In terms of non-spam senders, I sign up tagged addresses to many of my cust=
omer lists. Very rarely have these addresses ended up getting mail after I =
unsubscribe. Certainly there's the very rare "network notification" but I h=
ave yet to see any real issues with unsubs being transferred to new lists. =
I see a lot more crap coming into addresses that were stolen from places I'=
ve purchased from (redenvelope, I'm talking to you) than crap coming into c=
ustomer addresses.=20

> In my experience, while this kind of spam is a nuisance, it isn't somethi=
ng that bothers people very much, it doesn't create serious bandwidth/stora=
ge issues and it is not a real security risk.

Agreed.=20

laura=20

--=20
Laura Atkins   [email protected]

   "If you do not choose to lead, you will forever be led by others.
   Find what  scares you and do it. And you *can* make a difference,
   if you choose to do so." JMS

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