Re: Water tight opt-in (yet another FUSSP)

On January 11, 2014 at 20:13 [email protected] (Richard Clayton) wrote:
 > In message <[email protected]>, Barry Shein
 > <[email protected]> writes
 > 
 > >I don't even know if there'd be general agreement that signing up for
 > >(e.g., doing business with seems to be signing up) ads from a
 > >generally-agreed-to-be-legitimate-company, opting out later, but still
 > >receiving ads is "spam"
 > 
 > it's not permitted to keep on sending under the EU directive
 > 
 > it's not permitted to keep on sending under CAN-SPAM
 > 
 > it's not permitted to keep on sending under the Canadian statute
 > 
 > how much "general agreement" do you want ?

Not being argumentative but I think we're talking past each other.

How likely is it to be prosecuted? ``Ooops, we were sloppy with our
database, sorry, we're working on it...''

Is there any record kept of CAN-SPAM and other prosecutions? Other
than just searching raw data (e.g., court records) oneself?

 > >There's also the quantity becomes quality issue.
 > >
 > >Some company you did biz with then passing your name to some related
 > >company might just be a nuisance.
 > 
 > that's not permitted under the EU Data Protection directive -- your
 > jurisdiction may vary on how personal data may be processed (you may
 > wish to lobby your representatives)

The key word there is "related", I could have used a better word.

 > BTW if it's not a related company but another part of the same company
 > then the EU Directive (on direct marketing) covers that as well -- the
 > email must be for a "similar product or service", and of course
 > unsubscribe must be honoured

Ok, you got what I meant.

Perhaps we're splitting hairs.

Except these are billion dollar companies and I have no idea if Pepsi
and Doritos are "similar products" (both owned by Pepsico.)

But if they're not then let's also not underestimate the extent to
which many brands are owned by few companies such as Diageo, dozens of
some of the most well-known alcoholic beverage brands, Guiness,
Smirnoff, Johnnie Walker, Grand Marnier (distributor), etc etc etc.

I know, "what was the question again?"

I agree.

I suspect what saves us from total disaster is some mixture of email
not actually being very effective for mass marketing (perhaps), and
companies not yet exploiting it fully (my worry.)

-- 
        -Barry Shein

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