Re: Water tight opt-in (yet another FUSSP)

>How likely is it to be prosecuted? ``Ooops, we were sloppy with our
>database, sorry, we're working on it...''

In practice, not very.  Lawsuits are expensive, and judges are not
inclined to levy huge penalties against defendants who were just
sloppy as opposed to actively crooked.

>Is there any record kept of CAN-SPAM and other prosecutions? Other
>than just searching raw data (e.g., court records) oneself?

There are a few blogs, and the Inbox Project web site I mentioned.

>I suspect what saves us from total disaster is some mixture of email
>not actually being very effective for mass marketing (perhaps), and
>companies not yet exploiting it fully (my worry.)

Given the amount of money that big companies spend on ESPs, I don't
think you have to worry that they haven't noticed that email is a
possible marketing channel.  A lot of email marketing from familiar
companies is pretty cruddy, but that should come as no surprise, since
a lot of marketing of any form is pretty cruddy.

R's,
John
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