Re: Let's try to be productive...

> I'm surprised we're not pounded more with political campaign materials
> particularly from the major parties (i.e., they have enough money to
> be dangerous in this regard.)

> Maybe it's not effective, maybe they haven't figured it out yet.

That one must explain that the Obama and Kerry campaigns launched the large=
st email sends in history is baffling to me. it wasn=92t exactly a secret.

Data Driven Email (and other) Marketing
http://blog.wordtothewise.com/2012/11/data-driven-email-and-other-marketing/

The frequency of emails from the Obama campaign ended up being a talking po=
int for pundits and late night talk show hosts. Jon Stewart of The Daily sh=
ow even asked President Obama about email directly during his October 18th =
interview. (Video, email question at the 5:56 mark)

Jon Stewart: =93We have been talking here for 12 =96 14 minutes. I am curio=
us. How many emails, in that time, do you think your campaign has sent me?=
=94

President Obama: =93It depends on whether you=92ve maxed out!=94


On another thread, Martijn Grooten <[email protected]> wrote:

> I feel we're repeating ourselves in this discussion, [=85] Preferably bac=
ked
> up by some actual data relevant to how email is being used today=20

I am beginning to feel this conversation is pointless and will be fruitless=
. Anachronistic, anecdotal comments that we must refute point-by-point is a=
 waste of time.

I strongly suggest everyone read the document referenced here; it was the c=
ulmination of dozens of contributors over the course of a year=92s work :

CAUCE, MAAWG, London Action Plan release "Best Practices to Address Online =
and Mobile Threats" Report
http://www.cauce.org/2012/10/best-practices-report.html

I have proposed we look at current and future issues and posted some sugges=
tions. Let=92s either follow up on these or shut this thing down, please.

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