Re: Membership Team update - results of recent survey and key insights

As a person who completed the survey and shares similar concerns to Paul,
the below insight is the most meaningful part of your answer for me Kathy.

However, most of the people who completed the survey are probably not in
the 'prospective member' persona, so I'm not sure we've got the right data
for the below yet? I'm sure there are good ways to get it though (eg. reach
out to some CS departments or even some of the more tech savvy high
schools).

Keep up the good work,
Nathan

On 24 April 2016 at 17:12, Kathy Reid <kathy-T0dd/[email protected]> wrote:

> With respect, you're probably not the sort of person we're trying to reach
> with the website. You're already actively engaged, knowledgeable about
> Linux - and a Linux Australia member who knows about LCAs, knows about
> Council elections and when they're held. The website helps to address the
> pipeline issue we have by making more people aware of Linux Australia, our
> events, our projects, and the benefits of free membership. In user
> experience design, we'd refer to this as 'personas' - understanding
> different segments of your user base in order to provide the right
> information to them at the right time. Our website probably needs to be
> tailored to the 'prospective member' persona - the sort of person who's
> interested in LA but isn't sure where to start.
>

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