Re: Resurrecting LA Press/Media team?

Arjen Lentz via linux-aus <[email protected]> Sat, 07 Feb 2026 20:24:06 +1000
Newsgroups gmane.linux.australia
Message-ID <[email protected]>
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Hi Russell

On February 7, 2026 3:27:51 PM GMT+10:00, Russell Coker wrote:
>https://flounder.linux.org.au/2026/02/07/feb-2026-meeting-report/
>
>This is a blog post briefly summarising some of the discussions at the mee=
ting
>today.
>
>One thing that might be of particular interest to members of this list is =
the
>discussion about having a LA subcommittee for promoting Linux.  We have MS
>communicating with journalists to make sure that their stuff gets mentione=
d,
>maybe we could try to compete in that area.

Interesting idea.

Long ago in this very galaxy, LA used to have a Press team, approx between =
2004 and 2007. Some of the people involved at the time were Pia, Rusty, Mic=
hael Davies, and myself. There were others. We even got press/media trainin=
g from an external person, which was very useful.

We responded to issues in the press, did parliamentary submissions, and hel=
ped LCA organisers with press releases.
From OSIA (Open Source Industry Australia) we did something similar, taking=
 the business angle, noting the benefits of open source to Australian busin=
esses and our economy.


I think it was useful, and I'm still sad that the LA  press team wasn't con=
tinued at the time. While times have changed, I think that there could be a=
 great benefit to having such a team again. They could respond and initiate=
 as deemed necessary, as well as acting as a point of call for media people=
 in case they want a quote or are looking for expertise.

I think it makes sense for such a to promote open source in general, rather=
 than only Linux. Just like Everything Open does.

I also think that we shouldn't specifically go after Microsoft, or any othe=
r particular vendor or product. I know you didn't suggest that, but best if=
 it's explicitly stated now.
Strategically, it's best to not be directly compared as people always find =
something they don't like. Asymmetric competition (in our case, promotion) =
is usually much more effective and also cannot be easily countered.


The big question is of course, who would have time to do this. Having a tea=
m means that the load can be spread out, but there will be a load and often=
 at very short notice. All of the instances I described above have a very s=
hort window of opportunity, and then the world has moved on.

I might know some wise people who might be willing to do this... Perhaps ot=
hers do too.


While I can't commit to it myself right now, I'd be happy to assist and adv=
ise as I do have experience with some aspects. I haven't done things like p=
arliamentary submissions though.
While it's unlikely you'd get Pia on the team, she might be willing to do a=
 coaching session, which would be awesome.

My 3c (inflation)

Regards,
Arjen.
--=20
Message  protected by MailGuard: e-mail anti-virus, anti-spam and content f=
iltering.https://www.mailguard.com.au/mg


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<!DOCTYPE html><html><body><div dir=3D"auto">Hi Russell<br><br>On February =
7, 2026 3:27:51 PM GMT+10:00, Russell Coker wrote:<br>&gt;https://flounder.=
linux.org.au/2026/02/07/feb-2026-meeting-report/<br>&gt;<br>&gt;This is a b=
log post briefly summarising some of the discussions at the meeting<br>&gt;=
today.<br>&gt;<br>&gt;One thing that might be of particular interest to mem=
bers of this list is the<br>&gt;discussion about having a LA subcommittee f=
or promoting Linux.=C2=A0 We have MS<br>&gt;communicating with journalists =
to make sure that their stuff gets mentioned,<br>&gt;maybe we could try to =
compete in that area.<br><br>Interesting idea.<br><br>Long ago in this very=
 galaxy, LA used to have a Press team, approx between 2004 and 2007. Some o=
f the people involved at the time were Pia, Rusty, Michael Davies, and myse=
lf. There were others. We even got press/media training from an external pe=
rson, which was very useful.<br><br>We responded to issues in the press, di=
d parliamentary submissions, and helped LCA organisers with press releases.=
<br>From OSIA (Open Source Industry Australia) we did something similar, ta=
king the business angle, noting the benefits of open source to Australian b=
usinesses and our economy.<br><br><br>I think it was useful, and I'm still =
sad that the LA=C2=A0 press team wasn't continued at the time. While times =
have changed, I think that there could be a great benefit to having such a =
team again. They could respond and initiate as deemed necessary, as well as=
 acting as a point of call for media people in case they want a quote or ar=
e looking for expertise.<br><br>I think it makes sense for such a to promot=
e open source in general, rather than only Linux. Just like Everything Open=
 does.<br><br>I also think that we shouldn't specifically go after Microsof=
t, or any other particular vendor or product. I know you didn't suggest tha=
t, but best if it's explicitly stated now.<br>Strategically, it's best to n=
ot be directly compared as people always find something they don't like. As=
ymmetric competition (in our case, promotion) is usually much more effectiv=
e and also cannot be easily countered.<br><br><br>The big question is of co=
urse, who would have time to do this. Having a team means that the load can=
 be spread out, but there will be a load and often at very short notice. Al=
l of the instances I described above have a very short window of opportunit=
y, and then the world has moved on.<br><br>I might know some wise people wh=
o might be willing to do this... Perhaps others do too.<br><br><br>While I =
can't commit to it myself right now, I'd be happy to assist and advise as I=
 do have experience with some aspects. I haven't done things like parliamen=
tary submissions though.<br>While it's unlikely you'd get Pia on the team, =
she might be willing to do a coaching session, which would be awesome.<br><=
br>My 3c (inflation)<br><br>Regards,<br>Arjen.</div></body></html><br><p>Me=
ssage  protected by MailGuard: e-mail anti-virus, anti-spam and content fil=
tering.<br /><a href=3D"https://www.mailguard.com.au/mg">https://www.mailgu=
ard.com.au/mg</a></p>
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&nbsp;<br>&nbsp;<br>=

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