Re: Call for opinions: slogan for the Lenny release ?

In my opinion slogan should "brag" more, eg:

Unstoppable.  Ultra-stable Linux.

Extraordinary power. Invincible stability.

Beyond perfect.

Like a penguin.   \\play on "Like a rock" Ford/Chevy? ad



Baz wrote:
>
>
> On Sun, Oct 12, 2008 at 1:50 PM, Andre Felipe Machado 
> <[email protected] <mailto:[email protected]>> 
> wrote:
>
>     Hello,
>     Some more general guidance to help selecting a good slogan for Lenny:
>     6- Original content. Do not use copyrighted material from companies
>     without permission. Even with permission, it is not good.
>     7- Do not refer other companies or entities.
>     8- Write in positive, or imperative, or affirmative mode. Need
>     "punch".
>     9- Comparisons only against all others, not specific ones. Even so, it
>     is dangerous and need in-line proof to get consideration, and then
>     will
>     exceed size limit.
>     10 - Read some basic guidance [4](must read), [1], [2], [3], [0].
>     Do not
>     underestimate task. Publicity agencies likely have highly paid
>     gurus to
>     this task.
>     11- Keep It Simple to Stick.
>
>     Please, for this slogan subject, use the suitable mailing list
>     debian-publicity, used by the marketing and publicity interested
>     people
>     in Debian.
>
>     Until now, IMHO, one of the most interesting slogans sent is a
>     merge of
>     2 previous:
>     "Expand your horizons".
>
>     Regards.
>     Andre Felipe Machado
>
>     [0] http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
>     [1] http://www.ehow.com/how_2081111_write-business-slogan.html
>     [2] http://www.1wizards.net/design013.shtml
>     [3]
>     http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm
>     [4] http://www.marcusletter.com/Slogans.htm
>
>
>     Em Qua, 2008-10-08 às 22:12 -0300, Andre Felipe Machado escreveu:
>     > Hello,
>     > Some suggestions:
>     > 1- The slogan *must* have a positive tone and spirit, not
>     excuses nor
>     > complaints nor half hearted phrases.
>     > 2- Also, it *could* leverage the toy story movie binocular character
>     > related concepts.
>     > 3- What is the intended audience for Lenny? Who is the typical
>     Debian
>     > user? Is it a power user or a newbie?
>     > 4- The slogan *should* leverage the strenghts of the Debian
>     distro. What
>     > are they in order of importance? Is there a word (or 2) to
>     express all
>     > (most) of them simultaneously?
>     > 5- The least amount of words possible.
>     >
>     > Regards.
>     > Andre Felipe Machado
>     >
>     >
>     > > (0) "Wanna see new horizons?"
>     >
>     >
>     >
>     > > 1) See what Linux can do.
>     > >
>     > > 2) Free never looked so good.
>     > >
>     > > 3) The Linux you've been looking for.
>     > >
>     > >
>     > > Good luck & happy hunting,
>     > > Arthur
>     >
>     >
>     >
>
>
>     --
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>
>
> The Ever-Expanding Universal Operating System: Debian 5.0, "Lenny"
> -- 
> "...heart and soul....one will burn."
> - Joy Division


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