compliance

You want to put me back at the beginning of the next lead, which was on
the last product page I visited. Your easiest sale online is to those
people who come to you knowing what they want.

Do not squander this opportunity by directing the prospect to your home
page.

Either that, or whistle-blowing is next on the career agenda. : A Quick
Start Guide to Testing for Retailers and The Conversion Experts
Handbook. Contrary to that popular book title, if you are looking to do
better, you really really do need to sweat the small stuff. This is a
radical shift in perspective, and few companies truly embrace this idea
despite their claims of being customer-focused.

Mary, Helen, Connie, and Susan.

Take a Methodical individual. ""Thanks, dude," I nod.

She was not impressed. But you help make those wheels turn.

If you want a bottom line on doing business online, that's it. I finally
find it, happily pop it into my cyber-cart and decide to look for
something else. The ones that are the backbone of your copy's ability to
motivate the next click.

Numbers and words, numbers and words. It asked if you were suffering
from "limited thoughts" and in search of "spiritual abundance. It
doesn't speak to any emotional need I might have. You see, not all your
visitors know exactly what they want when they land on your site. And
we're pretty visual folks around here - we work best when we can "see"
our thoughts and how they relate. Imagine Jiminy Cricket on your
shoulder whispering that in your ear.