Top 5 email marketing mistakes

Top 5 email marketing mistakes to avoid


If you are about to send your first email shot a little planning first will pay big dividends.


Over excitable language, personal reply email addresses, badly written text, these are mistakes which can ensure your emails end up as spam


To find out more about email marketing just go to www.emailsetc.co.uk
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avoid: shooting fish

You have at your disposal a database system which you can use anytime, again and again, at no ongoing cost to you, so why alienate your prospects with a crass 'smash and grab' email which has nothing interesting to say. Don't shoot the fish in the bucket; they'll still be there next week. Tease them out with targeted, time or event related messages. Hint at things to come. Get them hooked into your message. Send them some tips and advice. When they reply, listen to what they say.
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avoid: buy now!!! SALE NOW ON!!


Not only will this be obvious to your prospects, their email programs and spam filters are very sophisticated and the logic they use (heuristics) will rank your email as spam by analysing the email for such exclamations and excitable language. Also avoid using large images as they also upset these filters. If you use images try and ensure that they are subtle and aren't critical to the message because some email programs like Outlook may block them or at least not show them until the recipient clicks to allow them. Keep it simple. Keep it subtle. You've plenty of time now you have the system.
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avoid: being clingy

You must include a way for the recipient to unsubscribe from any future emails from your company. Our Emailer software, which comes free with our databases, has a very simple way of including this option. At the click of a button, automatic unsubscribe text is included in the email and a recipient can just click on a link on your email and they will never receive an email again. Simple but important. More information at: http://www.emailsetc.co.uk/soft.html . Make sure you accept the free data updates that we provide.
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avoid: sending it now

Don't send the email this second! Send it to yourself first. Leave it a day so you can see the wood from the trees and then read the email again. You'll be glad you did. This is a good tip for any important email, no matter how many recipients. If you are using our Emailer software, which comes free with our databases, then click the 'send to test' link to send it to yourself. Once you have the database and you've written your email, ensure that everything is written well, spelling is checked and at least one other person has read it, from their point of view. Then, if you really can't wait, send it to a few hundred recipients. Wait for feedback, adjust the email and send to the next few hundred. Once you are happy it's as good as it can be, send it to all.
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avoid: using [email protected]

If you receive an email from a Hotmail or Yahoo account what is your initial perception? Someone running a business from home, right? There's nothing wrong with running a business from home but why not sound as though it's a big business and use a professional email address, using your website domain. If you don't have a website then let us know and we'll direct you somewhere to get you started.
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To find out more about email marketing just go to www.emailsetc.co.uk





This email is a commercial email and complies with regulations regarding the sending of emails to businesses. If this email has been received by an unintended recipient or you would prefer not to receive any future emails please reply to this email to [email protected] with the word 'unsubscribe' anywhere in the subject, Click here for that email to open automatically. To unsubscribe any other email addresses just click here which will open a website where you can add any email address to be unsubscribed.

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