Re: Proposed Letter Text to Decision-makers - Re-Draft

In article <[email protected]>,
 Sim Brigden <[email protected]> wrote:

> 5. How do we make the letter shorter?  More like an Executive Briefing?
>  I'm sure many of the target audience will be off to their next nosh
> before the third paragraph.  I like Bill White's idea of putting the
> strengths at the beginning - pitching the reader first, then going into
> detail later.

   Here's a radical solution: put *only* that part in the letter -- and 
all the rest (the details & specifics) onto a web site, and give the URL.

   If you get a three-page letter -- even one from an outfit you support 
-- in a stack of snailmail, how much of it do you read at once? How 
often do you ever get back to the other two pages?

-- 
RR 'Beartooth' Neuswanger <karhunhammas (at) Lserv.com>
Double Retiree, Linuxer's Apprentice, Curmudgeon On Line
address posted from is a spamtrap

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