Re: Names, Brands, and Marketing... and Business

Zach Welch <[email protected]> wrote:

> == On Things That Go Bang ==
> 
> We do want to have some things go "pop" so that people sit up and take
> notice, right?  Such is good marketing, and certainly, we should try to
> take advantage of that when we can, annoucing a new (or established)
> brand name and image in conjunction with a Zynot product technology
> press release.  That is very good for business.
>
> This cuts against the "open source" nature, as such decisions will need
> to be confidential until their public announcement

I disagree.  Keeping such stuff confidential until just before the
bang was a reasonable strategy back when marketing and public
relations happened mostly through mass media, but the situation is
different today.  See cluetrain.com for a good explanation.

Greetings, Norbert.

-- 
Founder & Steering Committee member of http://gnu.org/projects/dotgnu/
Free Software Business Strategy Guide   --->  http://FreeStrategy.info
Norbert Bollow, Weidlistr.18, CH-8624 Gruet (near Zurich, Switzerland)
Tel +41 1 972 20 59        Fax +41 1 972 20 69       http://norbert.ch