Re: Names, Brands, and Marketing... and Business

Hello list:

> "Zach Welch" <[email protected]> wrote:
[snip]
> First, there has been consideration of changing the name from the very
> annoucement of the project.  While the objections have ranged from the
> emotional to the reasonable, there are both reasons to change the name
> and to leave it the same.
>
> Personally, I'm inclined to continue using "Zynot" and carry on with
> more important matters.  There are several reasons for this:
>
>      1) Zynot is out there; there is already momentum behind the name.
>      2) We have all the infrastructure set up using it.
>      3) There are already numerous projects leveraging the name.
>      4) A clever brand/image can easily be developed for Zynot.
>      6) There are opportunities to create (un)related brands.
>
> This last item leads to the the first big point of this message:
>
> The Zynot Foundation should develop a family of brands.
[snip]

Despite my personal "lack of sympathy" for the name Zynot, I agree with Zach
in that changing for the software distribution it would be somewhat
counter-productive and the "bandwidth" (read: attention & focus) is needed
elsewhere. It's not that I hate the name, I just feel like it could be more
language-agnostic in terms of phonetics (how you it's read: "zee-not" or
"zaï-not" or whatever).

I have great hopes in this project to create something really *outstanding*
for the whole world. All it takes is hard work, good communication within
the community and... (and much more). Go, go Zynot!!

Just my first ?.02,
/dima