Re: Licencing, again

It makes for good advertising, besides being a tangible benefit to the 
consumer - a paragraph on the cover "The authors of this work have 
waived royalties to bring /better value/ to /you/, the consumer! Share 
And Enjoy!" ;-)

Noel Welsh wrote:

> --- Tony Garnock-Jones <tonyg-F+y6HrC/[email protected]> wrote:
> 
> 
>>What if there were no royalties and it simply made the
>>book slightly cheaper to buy?
> 
> 
> I was thinking waiving royalties or taking a reduced rate
> is one of the bargaining chips we could use.  Passing on
> the price reduction to the consumer would be nice but I
> think it is premature to give up this right.  I think the
> usual royalty rate is 10% of the cover price of the book so
> on a tech book it would be about $2-3, which is nice but
> not huge.
> 
> Noel
> 
> =====
> Email: noelwelsh <at> yahoo <dot> com
> AIM: noelhwelsh
> 
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