Link Popularity

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LINK POPULARITY IMPROVES SEARCH ENGINE RANKING
Since many search engines now use link popularity in their rankings it is important to get as many links as possible to your site. Today's newsletter will focus on the growing importance of link popularity.

WHAT IS LINK POPULARITY?
Link popularity is the total number of web sites that link to your site.  Many of the major search engines now factor link popularity into their rankings so increasing the number of links to your site can improve your search engine rankings.

HOW DOES LINK POPULARITY EFFECT SEARCH ENGINE RANKING?
While link popularity is only a measure of the number of pages linking to you, it is important because it is used by some search engines to gauge your Web site's importance or relevance. Goggle pioneered the idea of using link popularity to determine a site's ranking. Its patented PageRank technology rates the "importance" of a given web page by measuring the accumulated value of all links to the page. Every link is a "vote" cast by a web site for another web site. Google's PageRank system uses those votes to determine a page's importance and then factors that importance into its ranking criteria. Since higher link popularity is an indicator of an individual page's value, it translates into higher rankings by Google. Other search engines have also started incorporating link popularity into their ranking criteria because of the success of Google's PageRank.

BUILDING LINK POPULARITY WITH TRAFFICPOST
Establishing a link popularity strategy and administering an inbound link campaign is complex and extremely time consuming. We use methods developed by our programmers to build your link popularity. These include link building strategies such as reciprocal link relationships with related businesses and other automated link popularity building strategies.

TRAFFIC-POST'S SEARCH ENGINE OPTIMIZATION PROGRAM
The best way to get noticed by the search engines is to use a professional search engine placement service like Traffic-Power. At Traffic-Power we use our expertise and technological know-how to get top search engine placement:

- Our professionally trained technicians help you to choose the 20 keyword phrases that best reflect the main focus of your site.

- We use those keywords to optimize your meta tags and build 280 HTML advertising pages designed to conform to the ranking criteria of the top search engines.

- Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses.

- We manually submit your site to Web directories like the Open Directory Project. (We do not submit to spider-based search engine because recent studies indicate that these types of search engines give preference to sites that their spiders find through links.)

- Our online client reporting system puts tracking information at your fingertips so that you can monitor your site's progress.

- Free customer support is always available for active clients through our toll free customer support hotline. Active Traffic-Power clients can check their search engine keyword rankings with the Traffic-Power online reporting system.

If you are not an active Traffic-Power client and would like information on our Power Click Network, search engine optimization services, or a free keyword analysis of your Web site please reply to this email and include your name, phone number, and site URL.


SEARCH ENGINE NEWS FROM AROUND THE WEB

Giants Ogle Google
http://www.news24.com/News24/Technology/News/0,,2-13-1443_1397510,00.htm

Overture to Upgrade Analytics Software
http://zdnet.com.com/2100-1104_2-5059162.html

Link Building for Top Search Engine Placement
http://www.searchengineguide.com/dunn/2003/0804_rd1.html

Google Targeted by Search Engine Rivals
http://www.cnn.com/2003/TECH/biztech/08/04/google.power.ap/index.html

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