Packaging the Inception script a smart out-of-the-box strategy

http://www.hitfix.com/blogs/awards-campaign-2009/posts/oscar-watch-inception-takes-screenplay-very-seriously

 [image: Oscar Watch: 'Inception' takes screenplay very seriously]

The "Inception" script book delivered in a very familiar looking case.

In case anyone is wondering, Warner Bros. is taking an awards season
campaign for its critically acclaimed blockbuster "Inception" very
seriously.  Contrary to pundit opinion, Chris Nolan's complex thriller isn't
just a lock for a nomination, but it could easily win.  And Warner Bros. is
looking at the race like a marathon and not a sprint -- a strategy its had
success with in the
past.<http://www.deadline.com/2010/12/oscar-warner-bros-film-boss-alan-horn-on-academy-award-campaigns-past-present/>

A few years ago, Warner Bros. ended up being something of a darkhorse best
picture winner when "The Departed" surprised by overtaking "Little Miss
Sunshine" and "Babel" on Oscar night.  Now, we are far from this season's
big show and "Inception" really needs an acting nod in there (perhaps a
stronger push for the deserving Ms. Cotillard in supporting?), but the
studio is doing its best to lock up the other key guilds and categories
necessary to be a game changing contender. One of those just happens to be
original screenplay.

To make sure the media and select members of the WGA don't forget about
Nolan's original work, the studio has sent out copies of the book
"Inception: The Shooting Script" in a steel case similar to the one that
contained the "dream" machine in the movie.  You can see what it looks like
in the photo embedded in this page.  It's a smart, out of the box move.
We'll find out it if it helped seal a needed WGA nod on Jan. 4.


Johne Cook
| http://raygunrevival.com | http://authorculture.blogspot.com |

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