[Penny Arcade] The Orwellian repurposing of language for drinks and snacks

http://www.penny-arcade.com/2011/1/3/globfather/

[image: The Globfather]

People have a kind of reflexive, ironic kata when it comes to the word
> Orwellian. I can't blame them completely for this reaction, as the term has
> been deprecated somewhat by its increasing necessity. But it's not his fault
> that he was ahead of the game, or that he identified the insidious tendency
> of organizations to warp language.
>
> Here's the comic <http://www.penny-arcade.com/2011/1/3/>, before I forget.
>
> If you are not insane currently, PepsiCo's press barrage<http://online.wsj.com/article/SB10001424052970204467204576047900383643010.html?mod=WSJ_hp_LEFTWhatsNewsCollection>for it's new organic sludge glucose vector will help to encapsulate the
> sensation. These are real quotes. That is to say, *a person said these
> things*.
>
> *- "We see the emerging opportunity to 'snackify' beverages and 'drinkify'
> snacks as the next frontier in food and beverage convenience," Ms. Nooyi
> said.*
>
> *- Mehmood Khan, a former Mayo Clinic endocrinologist who heads PepsiCo's
> nutrition group, said in an interview that it's outdated to think that
> snacks are dry and beverages are wet.*
>
> And, this may be my favorite:
>
> *- Researchers who developed Tropolis said the texture has been designed
> so it would flow out of the pouch openings*
>
> Which is good because, I mean, consider the alternative. We laughed so hard
> that I began to see spots. I had to consciously hold myself up on my chair
> to keep from r-ing on the fl. Then, I started to feel as though I were
> drowning. In twenty years, I wonder if we'll have any language left that
> isn't based on flavor or texture, if it will be possible to describe any
> object, event, or emotion without the use of delicious terms like flaky or
> moist.
>



Johne Cook
| http://raygunrevival.com | http://authorculture.blogspot.com |

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