Cinema chains dimming movies up to 85% - 3D is killing the movies

I knew it! This article explains all. I've seen Thor in glorious 2D twice,
once on opening weekend, and again two weeks later (in a different, larger
theater). I've been saying that I prefer 2D to 3D because the image is
brighter, but the print was noticeably darker and less vibrant than the
first time around.

3D is a plague. We need to kill it now before it kills the experience of
going to the cinema to watch movies with other people.

http://www.boingboing.net/2011/05/22/cinema-chains-dimmin.html

Cinema chains dimming movies "up to 85%" on digital
projectors<http://www.boingboing.net/2011/05/22/cinema-chains-dimmin.html>

Rob Beschizza <http://www.boingboing.net/author/rob-beschizza-1/> at 9:09 PM
Sunday, May 22, 2011

[image: thoratAMC.jpg]

*The Boston Globe* reports that AMC, National Amusements, and Regal cinema
chains are leaving 3D projector lenses on for 2D
movies<http://www.boston.com/ae/movies/articles/2011/05/22/misuse_of_3_d_digital_lens_leaves_2_d_movies_in_the_dark/?page=1>.
This means that the projected image is polarized and far dimmer than it
should be. The chains won't acknowledge that they're doing it, but one
quoted insider says its an "unspoken" corporate policy.

Given that your HD TV set shows it just fine, and your living room doesn't
smell of weaponized butter, aren't they driving customers to piracy? Try
this for irony: one reason operators hate changing lenses is reportedly
because of crippling DRM on Sony's digital projectors, which "will shut down
on you" if a mistake is made when resetting the system. So, they just don't
change them, because serving a ruined product is better than serving no
product at all.

Gadgets <http://www.boingboing.net/gadgets/> • Tags: it's not even real
butter


Johne Cook
| http://raygunrevival.com | http://authorculture.blogspot.com |*
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