Re: Re: Lose the name...

What about SlimDivX ...

btw. I like the SliMP3 name. It covers everything what the device does.

Walt

dean blackketter wrote:

Me, I like SliMP3. It _is_ an MP3 device and it is a slim device and
a Slim Device.

The next device should be called SlimTV.

-dean

I'd suggest using the company name (w/Slim) as a prefix and
follow with a descriptive product name rather than trying
to combine them. (E.g., Microsoft Windows, Lotus Notes...)

I offer:
Slim Devices AudioPipe
Slim Devices Mp3Pipe
Slim Devices EtherAudio

(tm's, spaces and hyphens up to you and your lawyers...)

mike

--- In [email protected], Sean Adams <sadams@w...> wrote:

> Love the players, *hate* the name. Has all the classic problems:

hard to

> read, hard to type, confusing to pronounce, doesn't really convey

any useful

> information...

I agree with you. Obviously, the "SliMP3" name was supposed ot be a

clever

play on words, but it didn't really work. I'll cc slimp3-users to

see if

anyone else has ideas.

The "mp3" part of "SliMP3" certainly makes it:
- funny looking
- hard to pronounce
- limited to the MP3 codec

However, those simple three characters have such enormous

recoginition

that I couldn't resist making it part of the product name. For

example,

would you have the slightest clue what an "Audiotron" does, just

>from the

name? I'll admit it sounds cool, but it could be absolutely

anything audio

related. At least SliMP3 gives you some idea.

The least drastic change I can think of would be to go with "Slim

MP3". I

don't think this name is ideal, by any means, but at least it

retains the

existing recognition of the SliMP3.

I think it was a mistake not to go with "Slim MP3" in the first
place.

> ...no sex appeal. How good is being "slim"? I keep reading it as
> "simp3" which is sort of like "wimp". Another problem is that if

you

> are successful, you'll probably outgrow the name.

I am pretty happy with "Slim Devices", despite the fact that it's a

little

bit phalically-self-denegrating. Bill seems to have done okay with
"Microsoft". :)

We haven't really developed the word "Slim" as our whole marketing
concept, but that was the original intent. "Slim" defines the

extreme of

thin computing - products which really leverage the power of other
machines on the Internet to provide them with their brains, storage,
higher-level comm protocols, etc. It's also an obvious and unique

aspect

of the SliMP3's physical appearance. This wouldn't necessarily be

true of
> future products, but it's a good tie-in to have whenever it's
possible.
>
> > You might make invisible devices, nano devices, virtual devices,
no
> > device at all devices. Danny Hillis once told me that the name

> "Thinking Machines" was chosen because it represented an

unreachable

> goal. Contrast something like "GigaByte Disks".

Thinking Machines is a great name.

> Why not use a name that's more like a stereo component name?

Here are some

> (bad?) ideas:
>
> Audio/Digital
> Adams (Lots of high end audio has names like this)

I like my name just fine, but for some reason, naming the

product/company

after myself just didn't appeal to me. I agree with you though

names like

"McIntosh" and "Bang and Olufsen" have worked really well, and

there's

definitely something "high-endish" about using the founder's name.

> Silicon Audio (Well, Silicon Graphics eventually grew out

of this, but

> it worked at first, could use SAI as a

nickname.)

I'm sure that's taken, and we don't want to limit ourselves to

audio, by

any means. Still, that's a good name per se.

> Omega Audio (Omega is the last one you'll want...)

Almost anything greek/latin makes for a good product name, even if

you

just make up words and stick "us" and "um" on the end...

"Slim Phonicus" (or something)
"Slimabo, Slimabas, Slimabat..." (j/k)

> Audio Solutions

eh.

> You have to distinguish the product name from company name.

>

I'm not so sure. You can tie the product name to the company name in
varying degrees. eg:

Just make sure they sound good together, even if you normally only

refer

to the product name:

Sun Sparc, Apple Macintosh

Always prefix the company name to the official product name:

DisneyWorld, DisneyLand, DisneyTV, Disney Magazine, etc

Or, tightly integrate part of the company name with the product

name:

Big Mac, Egg McMuffin, McNuggets, etc

> I'm running out
> of ideas, but if I have any good ones, I'll send them along.
>
> M-Player
> Connected Deck
> MP3 Deck (Like a tape deck?)
> Digital Deck
> Digital 1
> Alpha
> X1
>
> You get the idea.

I'm still partial to doing something with a Slim prefix.

Sean

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