Re: Accounting for aggregated views

> Au contraire!  Most of us are looking for ways to reduce the traffic to
> our syndication feeds, and many of us have considered means (client-side
> or server-side) to reduce the number of hits inbound to our sites.
> 
> For everyone with whom I've discussed this matter traffic is a cost
> center and not a revenue center.  If perhaps you're equating traffic
> with visitors for the purposes of ad revenue then you might consider how
> poor an indicator of readership traffic really is.  Over time this is
> likely to become even more true.
> 
> I'd recommend finding another means to more accurately count your
> readership than hit counts -- one which represents someone else
> shouldering the bandwidth burden as what it really is:  doing you a
> favor by building your reputation without costing you $.

Rick, 

What you are saying makes perfect sense, and I agree with you on
pretty much all points. However, the issue that I was talking about is
communicating readership statistics back to the owner of the content
-- not traffic, not bandwidth, not page views. Don't you think that
there is a need for that?

:DG<


 
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