Re: Ballmer: DRM is the Future

Jay recommended guns once.  

I wouldn't do that however.

Ruben
Founder NY Fair Use http://fairuse.nylxs.com

On Fri, May 09, 2003 at 01:02:50AM -0400, Seth Johnson wrote:
> 
> Okay, this is the pro-Palladium spin being unleashed.  Ballmer does mention
> "data protection" and "antipiracy locks" as two separate concepts, but he's
> way out there, siding with the entertainment industry instead of the basic
> rights of free citizens.  This is not what exclusive rights are about.
> 
> Let's go, folks.  Gotta stop this.
> 
> Note that Ballmer is playing directly to the WIPO Performances and
> Phonograms Treaty, as I said was the game:
> 
> "The idea is to protect corporate and personal data from finding its way
> outside the circle of people who are intended to see or use it, the company
> says. Just as songs could be pre-loaded with rules that prevent them from
> being copied or distributed online, e-mails or Word documents could be
> wrapped with protections that prevent them from being sent to unauthorized
> individuals or outside a corporate firewall."
> 
> Seth
> 
> 
> > http://news.com.com/2100-1025-1000411.html?tag=sas_email
> 
> 
> Ballmer touts DRM to customers 
> 
> By John Borland 
> May 7, 2003, 6:30 PM PT
> 
> Corporate data protection and antipiracy locks are at the core of
> Microsoft's future and are the future of business, Microsoft Chief Executive
> Officer Steve Ballmer wrote in an e-mail to customers Wednesday evening. 
> 
> In the latest of a periodic series of policy statements for the company's
> customer base, Ballmer outlined Microsoft's ambitious plans for digital
> rights management services, which straddle the line between the
> entertainment industry and ordinary corporate business. 
> 
> Microsoft uses the series of e-mails, which are sent roughly once a month,
> to highlight what issues its top executives see as most important in driving
> development and use of their products. 
> 
> "Some of technology's potential…has not been fully realized, because of
> concerns about illegal use of digital information, about confidentiality and
> about privacy," Ballmer wrote. "E-commerce in music and movies has been
> slowed, because artists and publishers have been concerned about protecting
> their copyrighted works from illegal use. More broadly, businesses don't
> exchange digital information with customers and partners as freely as they
> might, because they fear it could fall into the wrong hands." 
> 
> The e-mail contained few if any new tidbits of information about details of
> Microsoft's technology or strategy. But as a policy statement, it
> highlighted for customers one of the key features that the software company
> sees as an impetus for growth across its product line in the next few years. 
> 
> Most digital rights management news in the past few years has focused on
> media businesses such as music and movies. A generation of companies rose
> hoping to sell antipiracy technology to record labels and movie studios, and
> fell again after gaining little traction with the entertainment giants. 
> 
> Microsoft, which is now seeing its technology protect songs distributed
> through subscription music services and even packaged on CDs themselves, has
> been one of the few companies starting to see significant support. 
> 
> As outlined by Ballmer in Wednesday's e-mail and elsewhere, the company
> takes a much broader view of rights management technology, however. 
> 
> The company has built a different set of tools it dubs Windows Rights
> Management Services, which will form a key component of the upcoming Windows
> Sever 2003 product and will ultimately work with other products such as
> Office and Outlook. 
> 
> The idea is to protect corporate and personal data from finding its way
> outside the circle of people who are intended to see or use it, the company
> says. Just as songs could be pre-loaded with rules that prevent them from
> being copied or distributed online, e-mails or Word documents could be
> wrapped with protections that prevent them from being sent to unauthorized
> individuals or outside a corporate firewall. 
> 
> "As these technologies become widespread, their protection will help
> encourage wider sharing of information within and between organizations,
> improving communication and productivity by assuring information workers of
> the confidentiality of their documents and data," Ballmer wrote. 
> 
> The strategy is still in its early stages and--in its broadest terms--has
> drawn criticism from proponents of non-Microsoft operating systems and
> tools. Open-source advocates in particular are worried that Microsoft's
> broader "Trustworthy Computing" campaign, which would involve authenticating
> software programs as well as documents and media files, is in part aimed at
> pushing software such as the Linux operating system out of the market. 
> 
> Microsoft has not set pricing for its corporate Rights Management Services
> product, or indicated whether it would involve a recurring subscription fee
> or a more typical license.
> 
> -- 
> 
> DRM is Theft!  We are the Stakeholders!
> 
> New Yorkers for Fair Use
> http://www.nyfairuse.org
> 
> [CC] Counter-copyright: http://cyber.law.harvard.edu/cc/cc.html
> 
> I reserve no rights restricting copying, modification or distribution of
> this incidentally recorded communication.  Original authorship should be
> attributed reasonably, but only so far as such an expectation might hold for
> usual practice in ordinary social discourse to which one holds no claim of
> exclusive rights.
> 
> 
> 
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