Re: opt-out registry comments

Bretton Vine <[email protected]>
Newsgroups gmane.org.operators.ioz
Message-ID <[email protected]>
On 2011/08/01 5:17 PM, andre wrote:
> They can always unsubscribe
> so domain email addresses like for example @andre.co.za 
> where one account receives all email for info@ support@
> sales@ and smith@ regularly receive hundreds of MB's worth
> of unsolicited marketing and I guess it could cost as much as 
> R100+ per month on wasted bandwidth.

Except it's not that much in bandwidth or time. My calculations have it at
roughly R6-R10/person a year. So yes, it's indirect theft, however it's so
small it's deemed negligible by those in the position to determine what
applies to the whole.

Summary:
- Using an average of R93.83/GB for bandwidth, all spam costs 6 million
  internet users about R56million/year, or R9.38/year individually.
- Using a median of R70/GB for bandwidth, all spam costs 6 million
  internet users about R39million/year, or R6.65/year individually.

However my data is ageing without ongoing maintenance - it needs 8ta
packages, and new mobile pricing from other operators effective from Aug.
I will send the google docs URLs to anyone who asks for the calculations.

There are two spreadsheets:
- one calculates the average/median cost of 1 GB bandwidth based on
  publicly available pricing from 131 access providers and the mobile
  networks.
- the other works out cost of spam based on stats from the ISPA takedown
  address, which gets a fair amount of spam and which is not likely to
  have opted-in to any list.

> Yes, but someone does nto have to pay to receive the leaflet. So the
> point of this very clever example I am just too stupid to understand.

If you want to understand why spammers use that particular form of
marketing, look it things from their perspective: it's a very low cost way
of achieving more sales than conventional approaches, where the outcome
justifies the means. It's not hard to grok. In a similar position most
people would do exactly the same thing (over actual sales effort)

Spam is cheap-n-lazy marketing, nothing more.

If you want to understand poor legislation, look at things from government's
position, where there are multiple stakeholders. Often a sub-optimal
solution is the only solution that satisfies all.

-- 
Bretton
openpgp: http://bretton.hivemind.net/bretton_vine.asc

Co-existence / or no existence. - Piet Hein

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