Re: What's the 'pony in the product'?

Hi Philip,

On Dec 19, 2007, at 10:31 AM, Phillip J. Eby wrote:

> To market to the early adopters who would promote Chandler to those  
> people by word of mouth, we need to either: 1) emphasize the  
> positive *differences* between Chandler and other PIMs, or 2)  
> successfully position Chandler as the leader of its own, *new*  
> category.

Yes, I agree with that. Articulating that =s finding the pony in the  
product for me.

> One category that Chandler could define and *own* right now would  
> be "lightweight team+personal calendar".  We could in fact strip  
> some features *out* of Chandler, and *still* lead this category.   
> In fact, it could be a *plus* to strip any features that detract  
> from leading that category or confuse the mission/position in our  
> minds or the customers'.  Simplifying the terminology and stripping  
> out any too-"innovative" concepts that require users to think or  
> read a manual, would be a big plus.  Meanwhile, most of the other  
> features you mentioned in your email (cross-platform, connectivity,  
> email, etc.) can all be positioned in terms of how they support the  
> "lightweight team+personal calendar" mission -- and nothing else.

I'm not sure we're on the same page with this characterization. But I  
think we need to go one level more concrete to have a fruitful  
discussion.

So following this line of thinking, what features might you strip out?

Mimi
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