SEO, User Experience: best content for title attribute, alt attribute

With an eye toward optimizing for search engine optimization, seeking
information about what is most useful way to populate:

- title attribute on <a>
- alt attribute on <img>

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my understanding so far on this is:

TITLE ATTRIBUTE:
use to add useful descriptive or additional information that improves the user
experience; not necessarily that useful in SEO;

a) give an exact description of the image, in the case where the image conveys
content information

b) is empty, in the case where the image conveys


ALT ATTRIBUTE:
use concise description of image information with specific descriptive words
for search engines.

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RELATED QUESTION:
When you have an image that is linked, how do the ALT attributes and TITLE
attributes complement each other for best SEO, best user experience?

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Thanks in advance for your comments!

Mary

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Mary Keitelman
[email protected]
www.marykeitelman.net
print & web :: design & production
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