Re: Testing brand awareness/ brand change - resources/examples?
"Jared M. Spool" <[email protected]>
| Newsgroups | gmane.org.user-groups.bay-area |
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| Message-ID | <[email protected]> |
On May 19, 2008, at 10:48 AM, mary keitelman wrote: > 1) how to test brand awareness-- when there is a change? Brand awareness is tested by a simple recall study. However, it's not a very useful measure in that it doesn't actually predict any long- or short-term value, such as sales or referrals. Instead, a better measure is brand engagement. Some people like NetPromoter, but I don't think it captures the passion people have for brands. For that, I'm a fan of Gallup's CE 11. (http://tinyurl.com/3b7tgd ) > 2) any case studies of what happened when organizations changed > identity/look > and feel of web properties-- what was the result in terms of user > acceptance, > user recognition? Yes. Tons. Where do you want to start? This might be a good place: http://tinyurl.com/yvn3xw Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [email protected] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks _______________________________________________ This is the BayCHI Discussions mailing list, [email protected] To change your subscription options, or to unsubscribe, visit http://baychi.org/mailman/listinfo/discussions