Re: Last day for early enrollment fee for Field Research Course

Hey BayChi'ers: 

If you or someone you know wants to hone their field research skills and gain a deeper understanding of users to improve product or service design (not just the web), I can't recommend Krisela enough. She has helped me and others at eBay with her generative research techniques, including methodologies for immersing teams in the customers' environment, drawing out actionable insights and presenting to stakeholders. 

-jenn 
----- Original Message ----- 
From: "Lillian Svec" <[email protected]> 
To: "BayChi Discussion Group" <[email protected]> 
Sent: Monday, March 30, 2009 3:29:07 PM GMT -08:00 US/Canada Pacific 
Subject: [BayCHI Discussions] Last day for early enrollment fee for Field Research Course 

Hi, I posted about this new Field Research course at UCSC Extension earlier 
in the month. Today is the last day to register and get the early enrollment 
fee of $787.50. We often see a trend of people not registering until right 
before the class starts. You9ll save money if you do so today. And it helps 
with our planninng... 

Title: Field Research for User-Centered Web Design 


Course Description: 
Have you wondered what people actually do on the sites you design when they 
are surfing the Web at home or at work? Conducting field research wherever 
they use your site is a way to find out. In recent years, leading companies 
have increasingly used ethnographic field research methods to improve the 
design of their Web Sites and Web-based products. These research techniques 
provide powerful insights which can be used to increase effectiveness, 
improve ease of use, and identify opportunities for innovation. 

Through lectures, hands on exercises, projects, and discussion, you will 
learn practical, field-based methods for investigating and understanding how 
people use your Website and show you ways to integrate these findings into 
your designs. We will compare field research with other user research 
methods and provide examples of how field research is used in the Web 
industry. We will discuss how and when to incorporate field research into 
the design and development process. We will introduce you to many types of 
field research including: interviews, natural observations, contextual 
inquiry, longitudinal studies, and in-home usability. We will provide 
templates and materials that will help you learn how to plan for and conduct 
a field research study. We will demonstrate how to analyze the data and use 
techniques such as affinity diagramming, storyboarding, and personas as 
methods for bringing findings into the design process. 

This course is intended for researchers, designers, and others who are 
interested in improving their Websites and for user experience professionals 
who have some experience with usability or user research but want to add 
field research methodologies to their repertoire. 

Thursdays 6:30PM to 9:30PM 
Apr 30, 2009 to Jun 11, 2009 

Instructors: KRISELA RIVERA, M.S., DONNA LEACOCK, Ph.D. 

For more information and to register: 
http://www.ucsc-extension.edu/webdesign. 


Best, 
--Lillian Svec 
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To change your subscription options, or to unsubscribe, visit http://baychi.org/mailman/listinfo/discussions