EVENT: The Power of Play - Using Fun to Increase Engagement and Drive Viral Distribution

Why do most games fail to go viral?
What product features get people to click and share with their friends?
How would you add an emotion to make Pac-Man, Twitter, or your own game or
application more engaging and viral?

On Saturday, March 27, Nicole Lazzaro of XEODesign (
http://xeodesign.com/founder.html) guides The Power of Play, a day-long
workshop on how to use fun to increase engagement in games and applications
and drive viral distribution.

This workshop is ideal for:
+User Experience Designers
+Game Developers
+Community & Product Managers
+Instructional Designers

Information on BayCHI.org: http://www.baychi.org/calendar/20100327/
Register: http://baychi20100327.eventbrite.com/

Registration closes this Saturday, March 20, so get your tickets now!

Abi Jones
BayCHI Publicity Chair
www.baychi.org / www.twitter.com/baychi / www.facebook.com/sfbaychi
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