Google Chrome Proposes 'Privacy Sandbox' To Reform Advertising Evils

'Google's Chrome team proposed a "privacy sandbox" Thursday that's
designed to give us the best of both worlds: ads that publishers can
target toward our interests but that don't infringe our privacy. From
a report:

It's a major development in an area where Chrome, the dominant
browser, has lagged competitors. Browsers already include security
sandboxes, restrictions designed to confine malware to limit its
possible damage. Google's proposed privacy sandbox would similarly
restrict tracking technology, according to proposal details Google
published.

The privacy sandbox is "a secure environment for personalization that
also protects user privacy," said Justin Schuh, a director of Chrome
Engineering focused on security matters, in a privacy sandbox blog
post. "Our goal is to create a set of standards that is more
consistent with users' expectations of privacy." For example, Chrome
would restrict some private data to the browser -- an approach rival
Brave Software has taken with its privacy-focused rival web browser.
And it could restrict sharing personal data until it's shared across a
large group of people using technologies called differential privacy
and federated learning.'

-- source: https://yro.slashdot.org/story/19/08/22/1453220

Cheers, Peter
-- 
Peter Reutemann
Dept. of Computer Science
University of Waikato, NZ
+64 (7) 858-5174
http://www.cms.waikato.ac.nz/~fracpete/
http://www.data-mining.co.nz/
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