Re: Google Zero is coming [was Re: Wikipedia at 25: A Wake-Up Call (essay)]

Kimmo Virtanen via Wikimedia-l <[email protected]> Fri, 10 Jul 2026 04:25:51 +0300
Newsgroups gmane.org.wikimedia.foundation
Message-ID <CAHJYWXEa3RiSkKKFbzqH3tT91omAXMdAV4RnWvSPRaU-O9Us1w@mail.gmail.com>
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Hi,

One note that hasn't been mentioned is that the future UI for consuming
information will be "agentic," where the tool used will search for and
collect the latest information on the topics. This means systems will
prioritize content where the information source is described (i.e.,
references), as accuracy can be validated from there. So references are one
of the strengths of Wikimedia services compared to almost all other sites
on the internet. This doesn't really solve the eyeball problem since the
content is still used externally, but it should be good for something.

Br,
--  Kimmo Virtanen, Zache

On Fri, Jul 10, 2026 at 3:14=E2=80=AFAM Steven Walling via Wikimedia-l <
[email protected]> wrote:

> EU data provenance regulations do not require foundation model
> providers to link to the constituent sources of AI model knowledge. In fa=
ct
> the disclosure rules don=E2=80=99t even apply to foundation models themse=
lves yet,
> only services. And they only require disclosing that text or other media
> were generated by AI (via the interface and metadata). It=E2=80=99s not g=
oing to
> help fix brand awareness and loss in referral traffic, only transparency
> that a particular piece of content is or is not AI generated.
>
> Google already links to Wikipedia when it is used as a source in search
> answers, and we=E2=80=99re still seeing a traffic decline. We shouldn=E2=
=80=99t wait to
> assume that EU regulations or walled gardens are going to save us from
> being disintermediated.
>
> The drop in enwiki traffic in particular is likely indicative of a
> structural shift considering that in just two years (2024-2026) we have
> gone from 33% of Americans using chatbots and AI summaries to 49% (
> https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-cha=
tbots-smart-devices-and-views-on-impact/
> )
>
> Steven Walling
>
> On Thu, Jul 9, 2026 at 7:39=E2=80=AFAM Ilario Valdelli via Wikimedia-l <
> [email protected]> wrote:
>
>> James, thank you for grounding this with real numbers rather than
>> impressions =E2=80=94 the Similarweb figure and the cross-language healt=
h content
>> analysis are exactly the kind of evidence this thread needs, and they're
>> worth taking as the starting point.
>>
>> That said, I don't think there's much left to gain from debating what
>> should have been done differently. What happened, happened =E2=80=94 the=
 past
>> doesn't come back, and no amount of hindsight changes the trajectory fro=
m
>> here.
>>
>> What matters more now is the immediate ahead of us, and looking at it
>> with a different mindset: not only as a problem, but as something that
>> might open an opportunity =E2=80=94 because very often what looks like a=
 threat to
>> us is somebody else's opportunity, and figuring out which side of that
>> split we're on matters more than assigning blame for the past.
>>
>> A few things, connected, that point in that direction (even not a
>> complete picture). AI infrastructure spending is running above $1 trilli=
on
>> globally this year, with investors increasingly nervous about the return=
 on
>> it. [1]  At the same time, open-weight models that run locally =E2=80=94=
 largely
>> out of China, but not only =E2=80=94 are now within a few points of fron=
tier
>> benchmarks at a fraction of the cost.[2] Regulation is starting to requi=
re
>> actual, checkable data provenance rather than declared compliance (EU AI
>> Act for instance). And large parts of the web are moving toward walling =
off
>> AI crawlers and charging for metered access by default.[3]
>>
>> Put together, I think James's numbers might not just describe a decline =
=E2=80=94
>> they might be the leading edge of a market starting to separate "content
>> that's cheap to grab" from "content whose origin can be verified," and
>> pricing them very differently. If that's right, it matters most exactly
>> where James's data points: health content is where the cost of being wro=
ng
>> is highest, and where verifiable sourcing should be worth the most, not =
the
>> least.
>>
>> kind regards
>>
>> Ilario
>> [1]
>> https://about.bnef.com/insights/data-centers/ai-data-center-build-advanc=
es-at-full-speed-five-things-to-know/
>> [2]
>> <https://about.bnef.com/insights/data-centers/ai-data-center-build-advan=
ces-at-full-speed-five-things-to-know/>
>> https://computingforgeeks.com/open-source-llm-comparison/
>> [3
>> <https://about.bnef.com/insights/data-centers/ai-data-center-build-advan=
ces-at-full-speed-five-things-to-know/>
>> https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-compa=
nies-to-pay-for-publishers-content/
>>
>> <https://about.bnef.com/insights/data-centers/ai-data-center-build-advan=
ces-at-full-speed-five-things-to-know/>
>>
>> On Thu, Jul 9, 2026 at 10:39=E2=80=AFAM James Heilman via Wikimedia-l <
>> [email protected]> wrote:
>>
>>> The question regarding what percent of our traffic comes from search?
>>> Similarweb says about 80%, so basically we could lose another 80% of ou=
r
>>> current traffic.
>>>
>>> https://www.similarweb.com/website/wikipedia.org/#traffic-sources
>>>
>>> Is the fall in traffic happening in just big languages? No it is
>>> happening in many languages of Wikipedia, at least for health content,
>>> There were some exceptions like Persian and Chinese that has seen a sma=
ll
>>> degree of growth
>>>
>>>
>>> https://github.com/nethahussain/Pageviews-in-Medicine/blob/main/analysi=
s/covid_analysis_output.txt
>>>
>>> J
>>>
>>>
>>>
>>> On Thu, Jul 9, 2026 at 10:18=E2=80=AFAM Yaroslav Blanter via Wikimedia-=
l <
>>> [email protected]> wrote:
>>>
>>>> I do not think Google Zero will be (is) experienced by anyone except
>>>> for us as a problem.
>>>>
>>>> Sure, the current AI search is not perfect, but it will be much better
>>>> on a horizon of months. It is unfortunate that the end users take the
>>>> results uncritically rather than checking them clicking on the source
>>>> links, but it is what it is. May be this culture would change, but thi=
s
>>>> timescale is way way longer than the time to improve the AI search qua=
lity.
>>>>
>>>> Except for obvious financial implications (which are very important
>>>> though) it looks like Wikipedia will be mainly the base for training A=
I. It
>>>> is ok, in real life most people do not read encyclopaedias. It is impo=
rtant
>>>> to be the training base as well, but we should also realize that if th=
is is
>>>> our role then some priorities must be shifted. For example, AI do not =
care
>>>> whether the article looks nice or not, they do not care about usabilit=
y.
>>>> They probably do not care about categories and many other things we sp=
ent
>>>> years trying to make them perfect. They do care about content though.
>>>>
>>>> On the other hand, there are clearly things AI can not do, which were
>>>> already mentioned here. They can not read offline material, and much o=
f the
>>>> paywall material. They can not produce pictures out of nothing - which
>>>> means Commons might have a very different role from what it has now. I=
t
>>>> might even become the flagship project (unlikely though with the curre=
nt
>>>> Commons community). But all these things require attention, and many o=
f
>>>> them will be resisted by the community in the first place.
>>>>
>>>> Best
>>>> Yaroslav
>>>>
>>>> On Thu, Jul 9, 2026 at 9:33=E2=80=AFAM Anders Wennersten via Wikimedia=
-l <
>>>> [email protected]> wrote:
>>>>
>>>>> I agree we ought to analyze better our situation, before we run to
>>>>> conclusions and discuss remedies
>>>>>
>>>>> Swwp has seen a decrease in traffic like others but in June we have
>>>>> seen an increase  even if we include only  accesses from mobiles (at =
least
>>>>> for June)
>>>>>
>>>>>
>>>>> https://stats.wikimedia.org/#/sv.wikipedia.org/reading/total-page-vie=
ws/normal|bar|2-year|(agent)~user|monthly
>>>>>
>>>>> What we have seen more clearly though is that accesses of the most
>>>>> read articles per day in decreasing.
>>>>>
>>>>> We have also more subjectively from media, and social media seen a
>>>>> growing skepticism toward AI-generated results and an increase in the=
 trust
>>>>> of Wikipedia results
>>>>>
>>>>> Our general conclusions this far are
>>>>>
>>>>> *We are doing well in our core encyclopedic articles (like of
>>>>> administrative divisions within a country) , but less well in newslik=
e
>>>>> articles (which the internet readers asks more frequently, but where
>>>>> newswebsites always been stronger). And we should concentrate our eff=
orts
>>>>> where we are strong
>>>>>
>>>>> *We are in a late stage in our general product life cycle and must
>>>>> accept this. We will never have the increase in editors etc like we h=
ade 15
>>>>> yeas ago, but must do what we can  do thrive in a this mode. For us -=
 less
>>>>> angry internal argument, partially done by avoiding articles of infec=
ted
>>>>> subjects like Israel-Palestine
>>>>>
>>>>> And for Google Zero. I believe it is them who has a problem not us.
>>>>> Early on, and still, all new PC user were forced into Microsoft Edge =
and
>>>>> Bing  which lead us to Firefox and Google. Google zero as I see will =
lead
>>>>> to an exodus fr=C3=A5n Google, there are many other search engines th=
at works
>>>>> fine
>>>>>
>>>>> Wikipedia is great
>>>>>
>>>>> Anders
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> Den 2026-07-09 kl. 08:35, skrev Kimmo Virtanen via Wikimedia-l:
>>>>>
>>>>> Hi,
>>>>>
>>>>> Secondly, I'd love to see initiative outside of enwiki. If you look a=
t
>>>>>> all the ~1000 Wikimedia projects, almost all of them are seeing an i=
ncrease
>>>>>> in traffic ; only a few big old wikipedias are seeing a decrease (wh=
ich are
>>>>>> also the ones with the most traffic, hence why it's more visible but=
 it
>>>>>> obfuscate at the big picture)
>>>>>
>>>>>
>>>>> Based on stats total pageviews of human users of all wikis are droppi=
ng
>>>>> -
>>>>> https://stats.wikimedia.org/#/all-projects/reading/total-page-views/n=
ormal|bar|all|(agent)~user|monthly
>>>>>
>>>>>
>>>>> Br,
>>>>> -- Kimmo Virtanen, Zache
>>>>>
>>>>> On Thu, Jul 9, 2026 at 9:13=E2=80=AFAM Nicolas VIGNERON via Wikimedia=
-l <
>>>>> [email protected]> wrote:
>>>>>
>>>>>> Hi y'all,
>>>>>>
>>>>>> First could someone remind me how much traffic comes from Google (I
>>>>>> have a vague memory from last year that this is already very low - m=
aybe 10
>>>>>> or 20 % - and that LLMs are already bringing more traffic to Wikiped=
ia, if
>>>>>> true we essentially are at Google Zero already).
>>>>>>
>>>>>> Secondly, I'd love to see initiative outside of enwiki. If you look
>>>>>> at all the ~1000 Wikimedia projects, almost all of them are seeing a=
n
>>>>>> increase in traffic ; only a few big old wikipedias are seeing a dec=
rease
>>>>>> (which are also the ones with the most traffic, hence why it's more =
visible
>>>>>> but it obfuscate at the big picture).
>>>>>> I think we should start by looking at and learning from the
>>>>>> "successful" projects instead of focusing on the declining ones. For
>>>>>> instance, Wikisources always have been badly to not-at-all reference=
d by
>>>>>> Google and yet there is a strong increase in pageviews recently.
>>>>>>
>>>>>> Cheers,
>>>>>> Nicolas
>>>>>>
>>>>>> Le jeu. 9 juil. 2026 =C3=A0 03:38, Michael Snow via Wikimedia-l <
>>>>>> [email protected]> a =C3=A9crit :
>>>>>>
>>>>>>> On 7/8/2026 12:52 PM, Luis Villa via Wikimedia-l wrote:
>>>>>>> > - Scale of impact is important, but it isn=E2=80=99t everything. =
Sometimes
>>>>>>> > we=E2=80=99ll have to build things without knowing if they=E2=80=
=99ll scale, or
>>>>>>> even
>>>>>>> > perhaps knowing that they won=E2=80=99t scale (eg Depths of Wikip=
edia is
>>>>>>> one
>>>>>>> > of the best community-builders we have even though it has =E2=80=
=9Conly=E2=80=9D a
>>>>>>> few
>>>>>>> > million followers). =E2=80=9CThat=E2=80=99s good but it won=E2=80=
=99t scale to enwiki=E2=80=9D can
>>>>>>> > never be allowed to be a blocker for anyone. If the experiment is
>>>>>>> > actually great, then we=E2=80=99ll figure out a way to get it ont=
o enwiki.
>>>>>>> Or
>>>>>>> > not! That shouldn=E2=80=99t stop people.
>>>>>>>
>>>>>>> At this point, no single initiative (whether community, chapter, or
>>>>>>> WMF-led) will have an inherent capacity to scale to enwiki. To do s=
o
>>>>>>> would require corporate-style resources with a corresponding
>>>>>>> top-down
>>>>>>> mandate for implementation, and risk (rightly) triggering resistanc=
e
>>>>>>> to
>>>>>>> the point of launching a true durable fork, for once. Instead, the
>>>>>>> best
>>>>>>> approach would be to find ideas that are good enough to propagate,
>>>>>>> encourage them, and when they have propagated enough, they will
>>>>>>> scale
>>>>>>> with relatively little intervention needed.
>>>>>>>
>>>>>>> --Michael Snow
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> Wikimedia-l mailing list -- [email protected],
>>>>>>> guidelines at:
>>>>>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>>>>>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>>>>>> Public archives at
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edia.org/message/6EQOFSG34E3BC6FIYL55HYBTQBAW4XFN/
>>>>>>> To unsubscribe send an email to
>>>>>>> wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>>>>>>
>>>>>> _______________________________________________
>>>>>> Wikimedia-l mailing list -- [email protected],
>>>>>> guidelines at:
>>>>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>>>>> https://meta.wikimedia.org/wiki/Wikimedia-l
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dia.org/message/4WPCSTZNDMBDMYHWHV27BN2EZLGY5LXB/
>>>>>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM8Xa4x6EXUF0@public.gmane.org=
g
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Wikimedia-l mailing list -- [email protected], guidelin=
es at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https:/=
/meta.wikimedia.org/wiki/Wikimedia-l
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>>>>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>>>>>
>>>>> _______________________________________________
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>>>>> guidelines at:
>>>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>>>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>>>> Public archives at
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>>>>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>>>>
>>>> _______________________________________________
>>>> Wikimedia-l mailing list -- [email protected],
>>>> guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guideline=
s
>>>> and https://meta.wikimedia.org/wiki/Wikimedia-l
>>>> Public archives at
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a.org/message/6N356SKKS2KZEDCV2PFC4GSCERTB7D3E/
>>>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>>>
>>>
>>>
>>> --
>>> James Heilman
>>> MD, CCFP-EM, Wikipedian
>>> _______________________________________________
>>> Wikimedia-l mailing list -- [email protected], guidelines
>>> at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>> Public archives at
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.org/message/WC6L3CIEKYWOXNR6FG343RJOX6YGTNRS/
>>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>>
>>
>>
>> --
>> Ilario Valdelli
>> Skype: valdelli
>> Tel: +41764821371
>> http://www.wikimedia.ch
>> _______________________________________________
>> Wikimedia-l mailing list -- [email protected], guidelines
>> at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> Public archives at
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org/message/HIZMAIRB76D2DSGKNC2IHQJQGGB56HPW/
>> To unsubscribe send an email to wikimedia-l-leave-RusutVdil2icGmH+5r0DM0B+6BGkLq7r@public.gmane.org
>
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<div dir=3D"ltr">Hi,<div><br></div><div>One note that hasn&#39;t been menti=
oned is that the future UI for consuming information will be &quot;agentic,=
&quot; where the tool used will search for and collect the latest informati=
on on the topics. This means systems will prioritize content where the info=
rmation source is described (i.e., references), as accuracy can be validate=
d from there. So references are one of the strengths of Wikimedia services =
compared to almost all other sites on the internet. This doesn&#39;t really=
 solve the eyeball problem since the content is still used externally, but =
it should be good for something.</div><div><br></div><div>Br,</div><div>-- =
=C2=A0Kimmo Virtanen, Zache</div></div><br><div class=3D"gmail_quote gmail_=
quote_container"><div dir=3D"ltr" class=3D"gmail_attr">On Fri, Jul 10, 2026=
 at 3:14=E2=80=AFAM Steven Walling via Wikimedia-l &lt;<a href=3D"mailto:wi=
[email protected]">[email protected]</a>&gt; wrot=
e:<br></div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0=
.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div><div><di=
v dir=3D"auto">EU data provenance regulations do not require foundation mod=
el providers=C2=A0to link to the constituent sources of AI model knowledge.=
 In fact the disclosure rules don=E2=80=99t even apply to foundation models=
 themselves yet, only services. And they=C2=A0only require disclosing=C2=A0=
that text or other media were generated by AI (via the interface and metada=
ta). It=E2=80=99s not going to help fix brand awareness and loss in referra=
l traffic, only transparency that a particular piece of content is or is no=
t AI generated.=C2=A0</div><div dir=3D"auto"><br></div><div dir=3D"auto">Go=
ogle already links to Wikipedia when it is used as a source in search answe=
rs, and we=E2=80=99re still seeing a traffic decline. We shouldn=E2=80=99t =
wait to assume that EU regulations or walled gardens are going to save us f=
rom being disintermediated.=C2=A0</div><div dir=3D"auto"><br></div><div dir=
=3D"auto">The drop in enwiki traffic in particular is likely indicative of =
a structural shift considering that in just two years (2024-2026) we have g=
one from 33% of Americans using chatbots and AI summaries to 49% (<a href=
=3D"https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-c=
hatbots-smart-devices-and-views-on-impact/" style=3D"font-size:inherit" tar=
get=3D"_blank">https://www.pewresearch.org/internet/2026/06/17/americans-an=
d-ai-2026-chatbots-smart-devices-and-views-on-impact/</a>)</div></div><div>=
</div></div><div><div><div dir=3D"auto"><br></div><div dir=3D"auto">Steven =
Walling =C2=A0</div><div><br><div class=3D"gmail_quote"><div dir=3D"ltr" cl=
ass=3D"gmail_attr">On Thu, Jul 9, 2026 at 7:39=E2=80=AFAM Ilario Valdelli v=
ia Wikimedia-l &lt;<a href=3D"mailto:[email protected]" targe=
t=3D"_blank">[email protected]</a>&gt; wrote:<br></div><block=
quote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1=
px solid rgb(204,204,204);padding-left:1ex"><div dir=3D"ltr">
<p>James, thank you for grounding this with real numbers rather than impres=
sions =E2=80=94 the Similarweb figure and the cross-language health content=
 analysis are exactly the kind of evidence this thread needs, and they&#39;=
re worth taking as the starting point.</p>
<p>That said, I don&#39;t think there&#39;s much left to gain from debating=
 what should have been done differently. What happened, happened =E2=80=94 =
the past doesn&#39;t come back, and no amount of hindsight changes the traj=
ectory from here.</p><p>What matters more now is the immediate ahead of us,=
 and looking at it with a different mindset: not only as a problem, but as =
something that might open an opportunity =E2=80=94 because very often what =
looks like a threat to us is somebody else&#39;s opportunity, and figuring =
out which side of that split we&#39;re on matters more than assigning blame=
 for the past.</p>
<p>A few things, connected, that point in that direction (even not a comple=
te picture). AI infrastructure spending is running above $1 trillion global=
ly this year, with investors increasingly nervous about the return on it.
[1]

=C2=A0At the same time, open-weight models that run locally =E2=80=94 large=
ly out of China, but not only =E2=80=94 are now within a few points of fron=
tier benchmarks at a fraction of the cost.[2] Regulation is starting to req=
uire actual, checkable data provenance rather than declared compliance (EU =
AI Act for instance). And large parts of the web are moving toward walling =
off AI crawlers and charging for metered access by default.[3]</p><p>Put to=
gether, I think James&#39;s numbers might not just describe a decline =E2=
=80=94 they might be the leading edge of a market starting to separate &quo=
t;content that&#39;s cheap to grab&quot; from &quot;content whose origin ca=
n be verified,&quot; and pricing them very differently. If that&#39;s right=
, it matters most exactly where James&#39;s data points: health content is =
where the cost of being wrong is highest, and where verifiable sourcing sho=
uld be worth the most, not the least.<br><br></p><p>kind regards<br><br></p=
><p>Ilario</p>
[1] <a href=3D"https://about.bnef.com/insights/data-centers/ai-data-center-=
build-advances-at-full-speed-five-things-to-know/" target=3D"_blank">https:=
//about.bnef.com/insights/data-centers/ai-data-center-build-advances-at-ful=
l-speed-five-things-to-know/<br>
[2] </a><a href=3D"https://computingforgeeks.com/open-source-llm-comparison=
/" target=3D"_blank">https://computingforgeeks.com/open-source-llm-comparis=
on/</a><a href=3D"https://about.bnef.com/insights/data-centers/ai-data-cent=
er-build-advances-at-full-speed-five-things-to-know/" target=3D"_blank"><br=
>[3=C2=A0</a><a href=3D"https://techcrunch.com/2026/07/01/cloudflares-new-p=
olicy-pushes-ai-companies-to-pay-for-publishers-content/" target=3D"_blank"=
>https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-compani=
es-to-pay-for-publishers-content/</a>

<a href=3D"https://about.bnef.com/insights/data-centers/ai-data-center-buil=
d-advances-at-full-speed-five-things-to-know/" target=3D"_blank"><br></a></=
div><br><div class=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr">On=
 Thu, Jul 9, 2026 at 10:39=E2=80=AFAM James Heilman via Wikimedia-l &lt;<a =
href=3D"mailto:[email protected]" target=3D"_blank">wikimedia=
[email protected]</a>&gt; wrote:<br></div><blockquote class=3D"gmail_q=
uote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,2=
04);padding-left:1ex"><div dir=3D"ltr">The question regarding what percent =
of our traffic comes from search? Similarweb says about 80%, so basically w=
e could lose another 80% of our current traffic.<div><br></div><div><a href=
=3D"https://www.similarweb.com/website/wikipedia.org/#traffic-sources" targ=
et=3D"_blank">https://www.similarweb.com/website/wikipedia.org/#traffic-sou=
rces</a></div><div><br></div><div>Is the fall in traffic=C2=A0happening=C2=
=A0in just big languages? No it is happening=C2=A0in many languages of Wiki=
pedia, at least for health content, There were some exceptions like Persian=
 and Chinese that has seen a small degree of growth</div><div><br></div><di=
v><a href=3D"https://github.com/nethahussain/Pageviews-in-Medicine/blob/mai=
n/analysis/covid_analysis_output.txt" target=3D"_blank">https://github.com/=
nethahussain/Pageviews-in-Medicine/blob/main/analysis/covid_analysis_output=
.txt</a></div><div><br></div><div>J</div><div><br></div><div><br></div></di=
v><br><div class=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr">On T=
hu, Jul 9, 2026 at 10:18=E2=80=AFAM Yaroslav Blanter via Wikimedia-l &lt;<a=
 href=3D"mailto:[email protected]" target=3D"_blank">wikimedi=
[email protected]</a>&gt; wrote:<br></div><blockquote class=3D"gmail_=
quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,=
204);padding-left:1ex"><div dir=3D"ltr"><div>I do not think Google Zero wil=
l be (is) experienced by anyone except for us as a problem.</div><div><br><=
/div><div>Sure, the current AI search is not perfect, but it will be much b=
etter on a horizon of months. It is unfortunate that the end users take the=
 results uncritically rather than checking them clicking on the source link=
s, but it is what it is. May be this culture would change, but this timesca=
le is way way longer than the time to improve the AI search quality.</div><=
div><br></div><div>Except for obvious financial implications (which are ver=
y important though) it looks like Wikipedia will be mainly the base for tra=
ining AI. It is ok, in real life most people do not read encyclopaedias. It=
 is important to be the training base as well, but we should also realize t=
hat if this is our role then some priorities must be shifted. For example, =
AI do not care whether the article looks nice or not, they do not care abou=
t usability. They probably do not care about categories and many other thin=
gs we spent years trying to make them perfect. They do care about content t=
hough.</div><div><br></div><div>On the other hand, there are clearly things=
 AI can not do, which were already mentioned here. They can not read offlin=
e material, and much of the paywall material. They can not produce pictures=
 out of nothing - which means Commons might have a very different role from=
 what it has now. It might even become the flagship project (unlikely thoug=
h with the current Commons community). But all these things require attenti=
on, and many of them will be resisted by the community in the first place.<=
/div><div><br></div><div>Best</div><div>Yaroslav</div></div><br><div class=
=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr">On Thu, Jul 9, 2026 =
at 9:33=E2=80=AFAM Anders Wennersten via Wikimedia-l &lt;<a href=3D"mailto:=
[email protected]" target=3D"_blank">[email protected]=
dia.org</a>&gt; wrote:<br></div><blockquote class=3D"gmail_quote" style=3D"=
margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-lef=
t:1ex"><u></u>

 =20
   =20
 =20
  <div>
    <p>I agree we ought to analyze better our situation, before we run
      to conclusions and discuss remedies</p>
    <p>Swwp has seen a decrease in traffic like others but in June we
      have seen an increase=C2=A0 even if we include only=C2=A0 accesses fr=
om
      mobiles (at least for June)</p>
    <p><a href=3D"https://stats.wikimedia.org/#/sv.wikipedia.org/reading/to=
tal-page-views/normal%7Cbar%7C2-year%7C(agent)~user%7Cmonthly" target=3D"_b=
lank">https://stats.wikimedia.org/#/sv.wikipedia.org/reading/total-page-vie=
ws/normal|bar|2-year|(agent)~user|monthly</a></p>
    <p>What we have seen more clearly though is that accesses of the
      most read articles per day in decreasing.</p>
    <p>We have also more subjectively from media, and social media seen
      a growing skepticism toward AI-generated results and an increase
      in the trust of Wikipedia results=C2=A0</p>
    <p>Our general conclusions this far are</p>
    <p>*We are doing well in our core encyclopedic articles (like of
      administrative divisions within a country) , but less well in
      newslike articles (which the internet readers asks more
      frequently, but where newswebsites always been stronger). And we
      should concentrate our efforts where we are strong</p>
    <p>*We are in a late stage in our general product life cycle and
      must accept this. We will never have the increase in editors etc
      like we hade 15 yeas ago, but must do what we can=C2=A0 do thrive in =
a
      this mode. For us - less angry internal argument, partially done
      by avoiding articles of infected subjects like Israel-Palestine</p>
    <p>And for Google Zero. I believe it is them who has a problem not
      us. Early on, and still, all new PC user were forced into
      Microsoft Edge and Bing=C2=A0 which lead us to Firefox and Google.
      Google zero as I see will lead to an exodus fr=C3=A5n Google, there a=
re
      many other search engines that works fine</p>
    <p>Wikipedia is great</p>
    <p>Anders</p>
    <p><br>
    </p>
    <p><br>
    </p>
    <p><br>
    </p>
    <div>Den 2026-07-09 kl. 08:35, skrev Kimmo
      Virtanen via Wikimedia-l:<br>
    </div>
    <blockquote type=3D"cite">
     =20
      <div dir=3D"ltr">Hi,
        <div><br>
        </div>
        <blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex=
;border-left:1px solid rgb(204,204,204);padding-left:1ex"><font style=3D"co=
lor:rgb(19,79,92)">Secondly, I&#39;d love to see initiative outside
            of enwiki. If you look at all the ~1000 Wikimedia projects,
            almost all of them are seeing an increase in traffic ; only
            a few big old wikipedias are seeing=C2=A0a decrease (which are
            also the ones with the most traffic,=C2=A0hence why it&#39;s mo=
re
            visible but it obfuscate at the big picture)</font></blockquote=
>
        <div><br>
        </div>
        <div>Based on stats total pageviews of human users of all wikis
          are dropping</div>
        <div>-<span>=C2=A0</span><a href=3D"https://stats.wikimedia.org/#/a=
ll-projects/reading/total-page-views/normal%7Cbar%7Call%7C(agent)~user%7Cmo=
nthly" target=3D"_blank">https://stats.wikimedia.org/#/all-projects/reading=
/total-page-views/normal|bar|all|(agent)~user|monthly</a>=C2=A0</div>
        <div><br>
        </div>
        <div>Br,</div>
        <div>-- Kimmo Virtanen, Zache</div>
      </div>
      <br>
      <div class=3D"gmail_quote">
        <div dir=3D"ltr" class=3D"gmail_attr">On Thu, Jul 9, 2026 at 9:13=
=E2=80=AFAM
          Nicolas VIGNERON via Wikimedia-l &lt;<a href=3D"mailto:wikimedia-=
[email protected]" target=3D"_blank">[email protected]</a=
>&gt;
          wrote:<br>
        </div>
        <blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex=
;border-left:1px solid rgb(204,204,204);padding-left:1ex">
          <div dir=3D"ltr">
            <div>Hi y&#39;all,</div>
            <div><br>
            </div>
            <div>First could someone remind me how much traffic comes
              from Google (I have a vague memory from last year that
              this is already very low - maybe 10 or 20 % - and that
              LLMs are already=C2=A0bringing more traffic to Wikipedia, if
              true we essentially are at Google Zero already).</div>
            <div><br>
            </div>
            <div>Secondly, I&#39;d love to see initiative outside of enwiki=
.
              If you look at all the ~1000 Wikimedia projects, almost
              all of them are seeing an increase in traffic ; only a few
              big old wikipedias are seeing=C2=A0a decrease (which are also
              the ones with the most traffic,=C2=A0hence why it&#39;s more
              visible but it obfuscate at the big picture).</div>
            <div>I think we should start by looking at and learning from
              the &quot;successful&quot; projects instead of focusing on th=
e
              declining ones. For instance, Wikisources always have been
              badly to not-at-all referenced by Google and yet there is
              a strong increase in pageviews recently.</div>
            <div><br>
            </div>
            <div>Cheers,</div>
            <div>Nicolas</div>
          </div>
          <br>
          <div class=3D"gmail_quote">
            <div dir=3D"ltr" class=3D"gmail_attr">Le=C2=A0jeu. 9 juil. 2026
              =C3=A0=C2=A003:38, Michael Snow via Wikimedia-l &lt;<a href=
=3D"mailto:[email protected]" target=3D"_blank">wikimedia-l@l=
ists.wikimedia.org</a>&gt;
              a =C3=A9crit=C2=A0:<br>
            </div>
            <blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0=
.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">On
              7/8/2026 12:52 PM, Luis Villa via Wikimedia-l wrote:<br>
              &gt; - Scale of impact is important, but it isn=E2=80=99t
              everything. Sometimes <br>
              &gt; we=E2=80=99ll have to build things without knowing if th=
ey=E2=80=99ll
              scale, or even <br>
              &gt; perhaps knowing that they won=E2=80=99t scale (eg Depths=
 of
              Wikipedia is one <br>
              &gt; of the best community-builders we have even though it
              has =E2=80=9Conly=E2=80=9D a few <br>
              &gt; million followers). =E2=80=9CThat=E2=80=99s good but it =
won=E2=80=99t scale
              to enwiki=E2=80=9D can <br>
              &gt; never be allowed to be a blocker for anyone. If the
              experiment is <br>
              &gt; actually great, then we=E2=80=99ll figure out a way to g=
et it
              onto enwiki. Or <br>
              &gt; not! That shouldn=E2=80=99t stop people.<br>
              <br>
              At this point, no single initiative (whether community,
              chapter, or <br>
              WMF-led) will have an inherent capacity to scale to
              enwiki. To do so <br>
              would require corporate-style resources with a
              corresponding top-down <br>
              mandate for implementation, and risk (rightly) triggering
              resistance to <br>
              the point of launching a true durable fork, for once.
              Instead, the best <br>
              approach would be to find ideas that are good enough to
              propagate, <br>
              encourage them, and when they have propagated enough, they
              will scale <br>
              with relatively little intervention needed.<br>
              <br>
              --Michael Snow<br>
              <br>
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      <pre style=3D"font-family:monospace">________________________________=
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ature"><div dir=3D"ltr"><div><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"=
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