Re: Logo discussion

Hello,

On 5/17/07, Cormac Lawler <[email protected]> wrote:
>
> On 5/17/07, Guillaume Paumier <[email protected]> wrote:
>
> > On 5/15/07, Andrew Whitworth <[email protected]> wrote:
> > >
> > >
> > > Who has the final say in the logo? can each wikibooks project select a
> > > logo
> > > individually, or do all wikibooks projects have to have the same logo?
> > > What
> > > I mean to ask is, can the en.wikibooks community vote on the issue
> > > themselves, or do we have to have a "global" discussion on meta only?
> >
> >
> > The board has the final say in the logo. It should take a decision about
> > logos chosen by members of the community after asking recommendation
> from
> > the Marketing Committee.
> >
> > About the color issue: logos must be specific from each project. It
> should
> > avoid Wikimedia colors and blue derivative ones, as we already have too
> many
> > blue logos. A logo is the most important vector of visual identity and
> each
> > project must have its own identity, thus its own color in logo.
>
> Thanks Guillaume,
>
> but this is not made clear anywhere obvious - if at all. After a root
> around I found <http://meta.wikimedia.org/wiki/Marketing> - but there
> is no mention of this on <http://meta.wikimedia.org/wiki/Logo>, where
> I think it should be - go edit!


Right. Some pages need to be updated.

The idea of a colour scheme was introduced very late into the
> Wikiversity logo vote, and I gather it was likewise in the Wikibooks
> one too.


Ahem, I wouldn't say the colour scheme was introduced "very late" in the
Wikiversity logo vote :)
http://meta.wikimedia.org/w/index.php?title=Wikiversity%2Flogo%2Farchive-vote-1&diff=426365&oldid=426362

From the very beginning, it was indicated the logo should not look like the
Wikimedia logo or another logo of a Wikimedia project. From the second
phase, there was a warning about the colours :
http://meta.wikimedia.org/w/index.php?title=Wikiversity/logo/archive-vote-2&oldid=444333
Last, all people who voted for the logo have seen the big section title
stating "colours will have to be changed to non-Wikimedia colours", they
just didn't care.

Has there been a communication problem? Surely. The marketing committee has
been created only in October. It seems its creation has been hardly noticed.
As a reminder, here is the email announcing its creation :
http://lists.wikimedia.org/pipermail/foundation-l/2006-October/024087.html

See the paragraph:

== Logos ==

The promotion subcom will act as intermediate institution between
community and board in the process of choosing new project logos. It
will check if community chosen project logos fullfill the necessary
requirements (format specification, copyright situation etc., see
http://meta.wikimedia.org/wiki/Logos) to become official project logos
and submit them with a recommendation to the board for approval.

The subsequent vote on the Wikiversity logo colour change was
> not to change it. ;-) So, what should we do? And will/should this
> colour scheme apply to all projects, effectively prompting a series of
> logo changes?


Definitely. But don't worry, this is going to come along with other major
changes, and it will be done by consulting the community.

I think it would be great if the Marketing committee would give
> guidance and leadership on the issue of the logo - provided this is
> open to discussion. I'm open to rethinking the whole process in the
> light of various comments in this branding discussion - is this
> something the committee have thought about?


I have precisely been working on a document about visual identity, logos,
brands etc. It even contains a section called "Choosing good logos" ;-) But
this document needs some further work from the Committee before being
released, and then it will be submitted to the board. As soon as this plan
is officially approved, we will come back to the community. In the
meanwhile, all comments/requests are welcome on [[m:Talk:Marketing]] :-)

-- 
Guillaume Paumier
[[m:User:guillom]]
"Go confidently in the direction of your dreams. Live the life you have
imagined." Henry David Thoreau