A carfree marketing poster proposal
Colin Leath <[email protected]> Sun, 30 May 2004 19:54:38 -0700 (PDT)
| Newsgroups | gmane.politics.activism.carfree,gmane.politics.activism.carfree-network,gmane.politics.activism.carfree-cities,gmane.politics.activism.buildacarfreecity |
|---|---|
| Message-ID | <[email protected]> |
It's pretty clear to me that I want to work in the
"marketing space" of the carfree movement rather than
in the theory and practice space...
I'd also like to try to encourage more people to work
creatively on the marketing agenda & strategy.
In that vein, here's a quick poster idea:
http://carfreeuniverse.org/Members/colin/poster.jpg/image_view
(200k - be patient with the freezope server, give it
10 minutes or so if it's not responding)
The basic goal:
to create a compelling and thought-provoking display.
Worldcarfree coord. ctr folks,
I'd like to get the info from:
The Car Busters Graphics Book
Car Busters, 1999, 44 pages.(Includes information on
how to produce attractive posters and leaflets.)
Online.
The "end of the auto age" poster is well-done, but
doesn't really show the carfree vision.
https://order.kagi.com/cgi-bin/store.cgi?storeID=8WP&&#posters
(scroll down)
Clearly, the rest of this marketing strategy needs to
be fleshed out... creating a demand for what, and how
will average joe "consumer" act on this?
carfreecity.us gives one outlet.
Thanks!
Colin
The text with the link above:
a poster proposal
This is an example of a visual meant to create
awareness of and demand for the carfree ideal...
propaganda, marketing, visionary art, however you wish
to call it. This was designed with creating a
compelling display for a greenfestival in mind. Costs
for printing things like this can be expensive... Not
to mention actually figuring out how to make the
poster and produce a reasonable-quality large-scale
print...
I'd put some text like website urls in the lower
right.
The basic Idea was copied from the andy singer cartoon
on the front of http://carfreecity.us... the full
version of that cartoon has a quip about dividing the
city into driving and non-driving sections... I saw
that cartoon online somewhere. Does anyone have the
link?
Thanks to Joel Crawford's carfree.com for the
following images:
* http://www.carfree.com/cpix/9usa0125.jpg
* http://www.carfree.com/cpix/7ven2322.jpg
* and the reference district
Thanks (did not ask permission) to
http://jenniferyork.com/images5/cloverleaf.jpg for the
cloverleaf. Incidentally, Joel's cloverleaf city plan
(http://www.carfree.com/zzz_about.html) might be a
better image for the lower right.
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