Re: A carfree marketing poster proposal

Colin,

Nice poster -- thanks for efforts in putting it together!.  The two primary 
photos certainly say it all, with quite a bit of impact.

Thanks also for using the word "transition", which has been on my mind 
lately.  I've been entertaining the idea of a conference session devoted to 
"transition strategies".

I still think, however, that the path of least resistance lies not in 
changing the minds of drivers, but in working with the significant number 
of people who already want carfree options and just need us to organize and 
build them.  Then the example begins to speak for itself, changing minds 
simply by virtue of its existence and success....  We need to be visible 
enough that supporters can find us and persuasive in dealing with Big 
Money, planners, elected officials, etc.  But we might not really need a 
broad-spectrum advertising campaign.  These are just ideas; I'm still 
thinking about this.

I also am more interested in action than talk.  There's been plenty of 
talk, and I suspect reasonable consensus on desirable characteristics of 
carfree places.  The focus of CarFree City USA is to approach real 
locations with development or redevelopment potential and see if we can 
assemble the resources and political support to build carfree districts.

Gus

At 07:54 PM 5/30/2004 -0700, you wrote:
>It's pretty clear to me that I want to work in the
>"marketing space" of the carfree movement rather than
>in the theory and practice space...
>
>I'd also like to try to encourage more people to work
>creatively on the marketing agenda & strategy.
>
>In that vein, here's a quick poster idea:
>
>http://carfreeuniverse.org/Members/colin/poster.jpg/image_view
>(200k - be patient with the freezope server, give it
>10 minutes or so if it's not responding)
>
>The basic goal:
>to create a compelling and thought-provoking display.
>
>
>Worldcarfree coord. ctr folks,
>I'd like to get the info from:
>The Car Busters Graphics Book
>Car Busters, 1999, 44 pages.(Includes information on
>how to produce attractive posters and leaflets.)
>
>Online.
>
>The "end of the auto age" poster is well-done, but
>doesn't really show the carfree vision.
>https://order.kagi.com/cgi-bin/store.cgi?storeID=8WP&&#posters
>(scroll down)
>
>Clearly, the rest of this marketing strategy needs to
>be fleshed out... creating a demand for what, and how
>will average joe "consumer" act on this?
>carfreecity.us gives one outlet.
>
>Thanks!
>Colin
>
>The text with the link above:
>a poster proposal
>
>This is an example of a visual meant to create
>awareness of and demand for the carfree ideal...
>propaganda, marketing, visionary art, however you wish
>to call it. This was designed with creating a
>compelling display for a greenfestival in mind. Costs
>for printing things like this can be expensive... Not
>to mention actually figuring out how to make the
>poster and produce a reasonable-quality large-scale
>print...
>
>I'd put some text like website urls in the lower
>right.
>
>The basic Idea was copied from the andy singer cartoon
>on the front of http://carfreecity.us... the full
>version of that cartoon has a quip about dividing the
>city into driving and non-driving sections... I saw
>that cartoon online somewhere. Does anyone have the
>link?
>
>Thanks to Joel Crawford's carfree.com for the
>following images:
>
>     * http://www.carfree.com/cpix/9usa0125.jpg
>     * http://www.carfree.com/cpix/7ven2322.jpg
>     * and the reference district
>
>Thanks (did not ask permission) to
>http://jenniferyork.com/images5/cloverleaf.jpg for the
>cloverleaf. Incidentally, Joel's cloverleaf city plan
>(http://www.carfree.com/zzz_about.html) might be a
>better image for the lower right.
>
>
>
>
>
>
>Yahoo! Groups Links
>
>
>
>

~~~~~~~~~~~~~~~~~~~~
Gus Yates, RG, CHG
1809 California Street
Berkeley, CA 94703
Tel/Fax:  510-849-4412
[email protected] 



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