[Skate] 如何关注.锁定.满足市场需求,创造客户价 值

"请您查阅信件 [email protected] [Speed_skating]" <[email protected]>
Newsgroups gmane.sports.speedskating
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 请 查 收 附 件 内 容 


---- 原邮件信息 -----
发件人:请您查阅信件<[email protected]>
收件人:speed_skating <[email protected]>
发送时间:2016-3-21  7:20:49
主题: 提升产品的竞争力,确保市场成功、财务成功

掌握从市场角度进行有效的客户需求收集的机制和方法,筛选高质量的客户需求;
掌握对客户需求进行整理、分类、分析的方法,提高各个角色对需求理解的一致性,最终形成产品包需求,明确产品的竞争优势与卖点;
掌握外部需求和内部需求一体化管理的机制,从而降低产品的端到端生命周期成本;
掌握产品核心诉求的提炼方法,确定有吸引力的产品概念;
掌握支撑研发需求工程各个阶段工作运作的工具和操作方法;


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