Re: [DISCUSS] Update project maturity model to include trademark and branding?

Hi,

It looks good to me. Thanks for proposing this !

Regards
JB

On Wed, Nov 27, 2024 at 3:07 AM tison <[email protected]> wrote:
>
> Hi,
>
> Here is a continued effort of the thread "Update project maturity
> model to include trademark and branding?"[1] early this year.
>
> [1] https://lists.apache.org/thread/oc9jft1tyo7cbphcyrtwobf4w5rcbhfw
>
> Brief background: During the graduation of podlings in incubation, we
> actively evaluate their treatment for trademark and branding. However,
> this is not reflected in our maturity model and can result in the
> friction of tribal knowledge.
>
> So, here is my proposed content updated for the project maturity model:
>
> Content BEGIN
>
> Notable items from the Trademark Policy [1], FAQ [2], and Guide [3].
> The project should comply with ASF's branding and trademark policy in
> all places it controls.
>
> [1] https://www.apache.org/foundation/marks/
> [2] https://www.apache.org/foundation/marks/faq/
> [3] https://www.apache.org/foundation/marks/guide
>
> TB10 The project correctly uses "Apache Foo" as the project name where required.
> TB20 The project resolves any potential trademark issue pointed out to
> it promptly.
> TB30 The project proactively monitors 3rd party use of its trademarks,
> addressing any instances of misuse.
> (Note TB30: for example, regularly/irregularly check how downstream
> refer to the project, check how 3rd party sites refer to the project)
> TB40 Any existing previous domain name relating to the project name is
> under the PMC's control.
> TB50 Any existing trademarks relating to the project name have been or
> are in the process of being transferred to the ASF.
>
> Content END
>
> Feedback, thoughts, etc, are welcome.
>
> I'd first gather feedback on the terms, and once we agree on them, I'd
> submit a PR to [2] to update the related pages.
>
> [2] https://github.com/apache/comdev-site/blob/main/source/apache-way/apache-project-maturity-model.md?plain=1
>
> Best,
> tison.
>
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