January 2024 MBR The Business Shelf
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The Business Shelf Sustainable Marketing Paul Randle, author Alexis Eyre, author Kogan Page Inc. www.koganpage.com 9781398613157, $110.00, HC, 328pp https://www.amazon.com/Sustainable-Marketing-Industrys-Role-Future/dp/13986= 13150 Synopsis: "Sustainable Marketing: The Industry's Role in a Sustainable Futu= re" by co-authors Paul Randle and Alexis Eyre is a blueprint for embedding = sustainability at the heart of marketing in today's marketing environment. = Exposing the disturbing reality of marketing's current relationship with ma= ny of our environmental and societal problems, "Sustainable Marketing" chal= lenges the traditional role of marketing, its cultural norms and gross inef= ficiency. It goes on to present a compelling vision for change and a practi= cal guide for marketing professionals, equipping them with the mindset and = tools to transform their daily work and the industry as a whole, into a for= ce for good. "Sustainable Marketing" is the perfect guide for marketing and sustainabili= ty professionals who are working through their company's sustainable transf= ormation while trying to avoid the pitfalls of greenwashing and carbon myop= ia. Deftly written by two acknowledged experts who apply their unique frame= work to the issue, "Sustainable Marketing" takes what may feel like an insu= rmountable challenge and breaks it down, giving in-depth advice and providi= ng real-world success stories from companies of all sizes including Tony's = Chocolonely, The Onlii and AkzoNobel. Critique: An impressively organized and presented DIY manual, "Sustainable = Marketing: The Industry's Role in a Sustainable Future" is essential readin= g for anyone charged with marketing responsibilities for their company or b= usiness enterprise. An extraordinary and highly recommended addition to per= sonal, professional, corporate, and college/university library Business Man= agement & Marketing collections and supplemental MBA/Environmental Economic= s curriculum studies lists, it should be noted for MBA students, academia, = corporate executives, marketing directors, and entrepreneurs that "Sustaina= ble Marketing: The Industry's Role in a Sustainable Future" is also availab= le in a paperback edition (9781398613133, $31.99) and in a digital book for= mat (Kidle, $31.99). Editorial Note #1: Paul Randle is co-founder of the Sustainable Marketing C= ompass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over= 30 years of global marketing and digital transformation experience with or= ganisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnic= om. He has spoken at events such as Google Think, written articles for The = Guardian newspaper and is an assessor and sits on the advisory panel of the= Sustainable Marketing, Media and Creative course offered by the Cambridge = University Institute for Sustainability Leadership. Editorial Note #2: Alexis Eyre is the Co-Founder of the Sustainable Marketi= ng Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants= . Based in Hampshire, UK, she has worked media owner, agency and client sid= e for brands ranging from start-up to global in size, including Natwest, Su= nsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of c= onferences including the Leaders Week Summit, and the Business Green NetZer= o Festival about Sustainable Marketing. She runs Sustainable Marketing cour= ses for the IPA, writes content for the CIM and is an assessor on the Susta= inable Marketing, Media and Creative course by the Cambridge Institute of S= ustainability Leadership. She is also certified in Business Sustainability = Management from the Cambridge Institute of Sustainability Leadership. Search Marketing: A Strategic Approach to SEO and SEM Kelly Cutler Kogan Page Inc. www.koganpage.com 9781398612822, $131.00, HC, 312pp https://www.amazon.com/Search-Marketing-Strategic-Approach-SEO/dp/139861282= 0 Synopsis: Newly published by Kogan Page, "Search Marketing: A Strategic App= roach to SEO and SEM" by digital marketing expert and educator Kelly Cutler= is a comprehensive guide that delves into the dynamic world of both paid a= nd organic search marketing strategies, providing an in-depth understanding= of the tactics and techniques that drive successful online visibility and = business growth. As the digital marketing landscape continues to evolve, corporate and busin= ess marketing gets more technical, time-consuming and costly. But "Search M= arketing" reveals how to approach both paid and organic search marketing li= ke a digital strategist. "Search Marketing" also offers insights into high-level fundamentals and ad= vanced applications. Specifically designed to help marketers and businesses= leaders get more from this essential digital marketing tactic, "Search Mar= keting" dives into what marketers can do today to help their companies take= a more controlled, intentional, and strategic approach to SEO and SEM. "Search Marketing" identifies and explains effective techniques for increas= ing visibility, driving qualified traffic, measuring the success and functi= onality of SEO, SEM campaigns and advanced methods for campaign optimizatio= n. Readers will learn how to take a more informed approach to the business = they bring from sites like Google and Bing, while gaining the insight neces= sary to effectively oversee search marketing at a strategic level. Critique: Given the enormous and ever increasing necessity for companies to= master, employ, improve and expand their digital marketing in today's vola= tile local, regional, national, and international business climate, "Search= Marketing: A Strategic Approach to SEO and SEM" is a critically important = and absolutely recommended addition to professional, corporate, and college= /university library Search Engine, Web Marketing, and E-Commerce collection= s and supplemental MBA studies lists. It should be noted for MBA students, = academia, corporate executives, marketing directors, entrepreneurs, and non= -specialist general readers with an interest in the subject that "Search Ma= rketing: A Strategic Approach to SEO and SEM" is also available in a paperb= ack edition (9781398612808, $39.99) and in a digital book format (Kindle, $= 39.99). Editorial Note: Kelly Cutler (https://www.koganpage.com/authors/kelly-cutle= r) is a seasoned entrepreneur, technology executive, educator and business = leader based in Chicago, Illinois. She brings over two decades of experienc= e, with previous strategic insights from the early days of AOL and later at= Cars.com. Through her technology consulting company Kona, she has consulte= d with CDW in the areas of leadership, digital transformation and learning = development. She has worked with companies across industries and geographie= s including Johns Hopkins, Zebra Technologies, The Los Angeles Film Festiva= l and Ryland Homes. Cutler holds a Master of Science from Northwestern Univ= ersity's Information, Design and Strategy program where she studied data st= rategy, leadership and communication. In her current role at Northwestern U= niversity, Cutler teaches at Medill, Kellogg Executive Education and the Sc= hool of Professional Studies (SPS). Prior to joining Northwestern, Cutler t= aught at DePaul University Kellstadt Marketing Center for nearly ten years.= She has extensive experience in training, running workshops and speaking a= t industry conferences around the country. A Practical Guide to Logistics, second edition Jerry Rudd Kogan Page Inc. www.koganpage.com 9781398612693, $159.00, HC, 416pp https://www.amazon.com/Practical-Guide-Logistics-Introduction-Distribution/= dp/1398612693 Synopsis: Now in a newly updated and expanded second edition, "A Practical = Guide to Logistics: An Introduction to Transport, Warehousing and Distribut= ion" by logistics and supply chain expert Jerry Rudd is a straightforward g= uide taking readers through all aspects of the industry including covering = packaging, transportation, warehousing and exporting and importing of goods= . This new second edition published by Kogan Page features a new chapter on H= ealth and Safety in the field, and coverage of the most recent developments= impacting logistics, including automation and electric vehicles. This new edition of "A Practical Guide to Logistics: An Introduction to Tra= nsport, Warehousing and Distribution" will equip readers with all the neces= sary knowledge to progress in their careers and provides balanced advice on= how to choose the right option for their business. "A Practical Guide to L= ogistics: An Introduction to Transport, Warehousing and Distribution: 2nd E= dition" is an essential introduction for practitioners, undergraduate and p= ostgraduate students of logistics and warehouse management. Critique: Impressively comprehensive, exceptionally well written, thoroughl= y 'user friendly' in organization and presentation, "A Practical Guide to L= ogistics: An Introduction to Transport, Warehousing and Distribution: 2nd E= dition" is an ideal and unreservedly recommended addition professional, cor= porate, and college/university library Business, Distribution, Logistics, a= nd Supply Chain collections and supplemental MBA curriculum studies lists. = It should be noted for personal reading lists that "A Practical Guide to Lo= gistics: An Introduction to Transport, Warehousing and Distribution: 2nd Ed= ition" is also available in a paperback edition, 9781398612648, $41.99) and= in a digital book format (Kindle, $37.99) Editorial Note: Jerry Rudd (www.koganpage.com/authors/jerry-rudd) is a Logi= stics and Supply Chain professional with over 25 years' experience. He has = worked with companies such as Ford, Peugeot, the Bank of England and Wincan= ton. Advanced Introduction to Service Innovation Faiz Gallouj, et al. Edward Elgar Publishing www.e-elgar.com 9781803925196, $120.00, PB, 198pp https://www.amazon.com/Advanced-Introduction-Service-Innovation-Introductio= ns/dp/1803925191 Synopsis: Elgar Advanced Introductions are stimulating and thoughtful intro= ductions to major fields in the social sciences, business and law, expertly= written by the world's leading scholars. Designed to be accessible yet rig= orous, they offer concise and lucid surveys of the substantive and policy i= ssues associated with discrete subject areas. A part of this impressive series, "Advanced Introduction to Service Innovat= ion" by the team of co-authors Faiz Gallouj, Faridah Dejellal, and Camal Ga= llouj explores a key driver of the service economy, addressing in particula= r the definition and conceptualization of innovation in services, and its m= easurement, using both traditional and new measures. The three co-authors address pertinent questions such as: What is innovatio= n in services and how is it conceptualized? How is it measured? How is it o= rganized and managed within both service and non-service firms? Critique: Identifying potential challenges and outlines the future of resea= rch, reflecting on the rise of innovation networks in the field of services= , providing a comprehensive review of advances in the field of service inno= vation over the last 30 years, offering illustrated via in-depth discussion= s the progress, and addressing the gaps to be filled in the measurement of = service innovation, "Advanced Introduction to Service Innovation" is an ins= ightful and seminal study will be a useful introduction for both undergradu= ate and graduate teaching of organizational innovation, economics of innova= tion and services. It will also be an invaluable resource for researchers a= nd business and policy practitioners in the field of service innovation. Wh= ile strongly recommended for personal, professional, corporate, and college= /university library Business Management collections and supplemental MBA cu= rriculum studies lists, it should be noted that "Advanced Introduction to S= ervice Innovation" is also available in a paperback edition (9781803925219,= $30.95). Editorial Note: Both Faiz Gallouj and Faridah Djellal are Professors of Eco= nomics and members of CLERSE-CNRS, University of Lille. Camal Gallouj is Pr= ofessor of Management Science, University Sorbonne, Paris Nord, CEPN-CNRS, = France. The Digital Transformation Roadmap David L. Rogers Columbia Business School Publishing c/o Columbia University Press https://cup.columbia.edu 9780231196581, $32.95, HC, 328pp https://www.amazon.com/Digital-Transformation-Roadmap-Organization-Continuo= us/dp/023119658X Synopsis: Today, every business is talking about digital transformation. Wi= th the acceleration of new technologies, every organization knows it must a= dapt to survive. But by their own admission, 70 percent of businesses are f= ailing to transform. Across industries, established companies are held back= by bureaucracy, inertia, and old ways of working. How can businesses break= through to drive real change in what has become known as the digital age? With the publication of "The Digital Transformation Roadmap: Rebuild Your O= rganization for Continuous Change" author and C-suite advisor David L. Roge= rs provides every leader with the answer and persuasively argues that busin= esses must transform not just products and business models -- they must tra= nsform the organization itself. Based on two decades of research and advising companies around the world, R= ogers identifies the five biggest barriers to digital transformation: visio= n, priorities, experimentation, governance, and capabilities. He then shows= how any business can evolve by heeding the lessons of companies such as Di= sney, Walmart, Mastercard, Air Liquide, and the New York Times Company. "The Digital Transformation Roadmap" provides a practical DIY blueprint for= organizational change, illustrated with real-world case studies and step-b= y-step planning tools. Rogers also shows every leader how to think beyond t= he churn of new technologies and rebuild their organization for a world of = constant change. Critique: Informative, comprehensive, motivational, inspiring, and thorough= ly 'user friendly' in organization and presentation, "The Digital Transform= ation Roadmap: Rebuild Your Organization for Continuous Change" is an extra= ordinary and straightforwardly recommended core addition for personal, prof= essional, community, corporate, and college/university library Business Org= anizational Structure Adjustment/Management collections and supplemental MB= A curriculum studies lists. It should be noted for MBA students, academia, = corporate executives, entrepreneurs, and non- specialist general readers wi= th an interest in the subject that "The Digital Transformation Roadmap: Reb= uild Your Organization for Continuous Change" is also available in a digita= l book format (Kindle, $17.27). Editorial Note: David L. Rogers (https://davidrogers.digital) is an acclaim= ed expert on digital transformation, a member of the faculty at Columbia Bu= siness School, and the author of five books. His international best-seller = The Digital Transformation Playbook (Columbia, 2016) has been published in = more than a dozen languages. He has helped global companies transform their= business for the digital age, advising senior leaders at Google, Microsoft= , Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and= many more. The Enterprise Big Data Framework Jan-Willem Middleburg Kogan Page Inc. www.koganpage.com 9781398601741, $229.00, HC, 496pp https://www.amazon.com/Enterprise-Big-Data-Framework-Capabilities/dp/139860= 1748 Synopsis: With the publication of "The Enterprise Big Data Framework: Build= ing Critical Capabilities to Win in the Data Economy", Jan-Willem Middlebur= g presents a comprehensive guide that covers all the aspects of transformin= g enterprise data into value, from the initial set-up of a big data strateg= y, towards algorithms, architecture and data governance processes. Using a vendor-independent approach, "The Enterprise Big Data Framework" al= so offers practical advice on how to develop data-driven decision making, d= etailed data analysis and data engineering techniques. With a focus on business implementation, "The Enterprise Big Data Framework= " includes sections on analysis, engineering, algorithm design and big data= architecture, and covers topics such as data preparation and presentation,= data modelling, data science, programming languages and machine learning a= lgorithms. Endorsed by leading accreditation and examination institute AMPG Internatio= nal, "The Enterprise Big Data Framework" from Kogan Page must be considered= as required reading for the Enterprise Big Data Certifications, which aim = to develop excellence in big data practices across the globe. Of special no= te is that online resources also include sample data for practice purposes. Critique: Exceptionally well organized and presented, "The Enterprise Big D= ata Framework: Building Critical Capabilities to Win in the Data Economy" i= s a comprehensive and completely recommended choice for personal, professio= nal, corporate, and college/university library Business/Entrepreneurship in= structional reference collections and essential reading for anyone charged = with the responsibilities of warehouse management, data modeling/design, an= d designing/implementing/operating data programing algorithms. It should be= noted for in-service training programs and academic curriculum studies lis= ts that "The Enterprise Big Data Framework" is also available in a paperbac= k edition (9781398601710, $59.99) and in a digital book format (Kindle, $47= .99). Editorial Note: Jan-Willem Middelburg is the CEO and co-founder of Cybiant,= based in Kuala Lumpur, Malaysia. With Cybiant he helps to create a more su= stainable world through analytics, big data and automation, developing algo= rithms and employing data scientists to unearth patterns and information. H= e is also President and Chief Examiner of the Enterprise Big Data Framework= , an independent organization dedicated to upskilling individuals with expe= rtise in Big Data. In partnership with APMG-International, the Enterprise B= ig Data Framework offers vendor-neutral certifications for individuals. (ww= w.koganpage.com/authors/jan-willem-middelburg) Systems Thinking for Business and Management Umit S. Bititci, author Agnessa Spanellis, author Kogan Page Inc. www.koganpage.com 9781398611689, $159.00, HC, 296pp https://www.amazon.com/Systems-Thinking-Business-Management-Principles/dp/1= 398611689 Synopsis: Blending theory and practice, "Systems Thinking for Business and = Management: Principles and Practice" by co- authors Umit S. Bitici and Agne= ssa Spanellis reviews the fundamentals and includes a wide range of global = cases and examples from business, showing how systems thinking can be appli= ed to real-world organizational contexts. MBA students will learn to apply = their knowledge to solve business system problems, carry out systemic organ= izational analysis and design solutions to address complex organizational p= roblems. They will also build valuable skills in systems analysis, business= process modelling, problem solving and decision making. "Systems Thinking for Business and Management: Principles and Practice" inc= ludes: An evaluation of the different models, theories and frameworks for generic = systems, system properties and system classifications An overview of the different methods used for modelling and analysing diffe= rent systems, specifically hard systems, soft systems and complex systems Discussion of how system thinkers can imagine and model future systems Experiential, engaging pedagogy, such as practical activities and reflectiv= e exercises in each chapter Online resources to support teaching and learning, such as a customizable s= et of PowerPoint slides and video links The approach taken by "Systems Thinking for Business and Management: Princi= ples and Practice" to the subject has been tried and tested over ten years = of teaching. It will be an essential text for introductory modules on syste= ms thinking at undergraduate, postgraduate and MBA levels. It will also be = of interest to practitioners looking to apply systems thinking to improve t= heir organizations. Critique: A core textbook for supplemental MBA curriculum studies lists, "S= ystems Thinking for Business and Management: Principles and Practice" is im= pressively comprehensive, exceptionally well written, thoroughly 'student f= riendly' in organization and presentation, and will invaluable to any corpo= rate officer responsible for the business and management of their company w= hether local, national, or international. While highly recommended as an es= sential addition to corporate and college/university library Strategic Busi= ness Planning/Management collections and MBA curriculum studies lists, it s= hould be noted for personal reading lists that "Systems Thinking for Busine= ss and Management: Principles and Practice" is also available in a paperbac= k edition (9781398611665, $47.99) and in a digital book format (Kindle, $38= .39). Editorial Note #1: Umit S Bititci is the Acting Executive Dean of Edinburgh= Business School, Heriot-Watt University and Professor of Business Performa= nce. He has a blend of industrial and academic experience spanning 35 years= . He has worked with an international portfolio of companies and public sec= tor organisations and has led several international research and developmen= t projects with a research portfolio c. 20m. He has published 200 papers an= d regularly appears at international conferences and workshops as guest and= keynote speaker. Editorial Note #2: Agnessa Spanellis is a Senior Lecturer at The University= of Edinburgh, UK, where she teaches modules on Systemic Approach to Sustai= nability and Thinking about Business. She has been published in peer-review= ed journals, books and outlets such as The Conversation. Supply Chain Risk Management: 4th Edition John Manners-Bell Kogan Page Inc. www.koganpage.com 9781398613232, $229.00, HC, 448pp https://www.amazon.com/Supply-Chain-Risk-Management-Resilient/dp/1398613231 Synopsis: Implementing robust supply chain strategies has never been so ess= ential in today's ever-changing world. From geo-political risks to the cont= inued effects of global crises, Supply Chain Risk Management is an essentia= l resource for those wanting to mitigate risk and ensure supply chain resil= ience. Offering crucial insight from a management perspective, this updated= 4th edition of "Supply Chain Risk Management: How to Design and Manage Res= ilient Supply Chains" by John Manners-Bell offers new guidance on the effec= ts of the Covid-19 pandemic, supply-chain bottlenecks and evolving geo-poli= tical risks. With new global case studies including disruption to the supply chain due t= o the Suez Canal blockage and global tensions like the US-China trade war, = this newly revised and expanded fourth edition explores a variety of real-w= orld risks. "Supply Chain Risk Management" details ongoing threats like cli= mate change, corruption and technological risks while providing crucial det= ail on how to implement robust systems and safeguard supply chain operation= s. Combining theoretical and practical learning, "Supply Chain Risk Managem= ent" is essential for those needing to understand risk and how it can be ap= proached. Critique: The recent global pandemic and the on-going Russia/Ukraine war un= derscore how fragile, vulnerable, and essential supple chains are to mainta= ining economic prosperity for the Unites States and all the other countries= of the world. This newly updated fourth edition of "Supply Chain Risk Mana= gement: How to Design and Manage Resilient Supply Chains" is a vital additi= on to personal, professional, corporate, community, and college/university = library Industrial/Manufacturing Risk Management collections, and supplemen= tal Business/Economics curriculum studies lists. Exceptionally well written= , organized, updated, and presented, it should be noted that this new fourt= h edition of "Supply Chain Risk Management: How to Design and Manage Resili= ent Supply Chains" is also available for personal and professional reading = lists in a paperback edition (9781398613218, $59.990 and in a digital book = format (Kindle, $47.99). Editorial Note: John Manners-Bell is the CEO of Transport Intelligence, a l= eading supplier of market solutions to the global logistics industry. He is= also Visiting Professor at the London Guildhall Faculty of Business and La= w, London Metropolitan University. He holds an MSc in Transport Planning an= d Management from the University of Westminster, a BA (Hons) in Classics fr= om King's College London where he was also awarded an Associateship (AKC). = John Manners-Bell is a Fellow of the UK Chartered Institute of Logistics an= d Transport and former Chair of the Supply Chain, Logistics Global Advisory= Council of the World Economic Forum. (https://scholar.google.com/citations= ?user=3DGACnKq8AAAAJ Armstrong's Handbook of Reward Management Practice, 7th Edition Michael Armstrong, author Duncan Brown, author Kogan Page Inc. www.koganpage.com 9781398611146, $215.00, HC, 448pp https://www.amazon.com/Armstrongs-Handbook-Reward-Management-Practice/dp/13= 9861114X Synopsis: "Armstrong's Handbook of Reward Management Practice: Improving Pe= rformance Through Reward" by co- authors Michael Armstrong and Duncan Brown= is the essential guide to comprehending, developing and implementing effec= tive reward strategies. The new edition incorporates the latest research an= d developments within reward management, including the reward implications = of Covid and the 'great resignation' and rewarding remote and hybrid worker= s. This new revisions also contain updates on reward structures, equal pay,= employee benefits including wellbeing benefits, total rewards and smart re= wards. "Armstrong's Handbook of Reward Management Practice: Improving Performance = Through Reward" now covers all the crucial aspects of improving organizatio= nal, team and individual performance through reward processes, including fi= nancial and non-financial rewards, job evaluation, grade and pay structures= , rewarding specific employee groups and ethical considerations. The reader will find that "Armstrong's Handbook of Reward Management Practi= ce" now bridges the gap between the academic and practitioner and is ideall= y suited to both HR professionals and those studying for HR qualifications,= including master's degrees and the CIPD's intermediate and advanced level = qualifications. Tips and checklists and can be found throughout, alongside = case studies from organizations including General Motors, and the UK Nation= al Health Service. Online supporting resources include lecture slides and c= omprehensive handbooks for both lecturers and students, which include learn= ing summaries, discussion questions, literature reviews and glossaries. Critique: An ideal textbook for Business Management curriculum studies list= s, and also readily available in a complete and unabridged paperback editio= n (9781398611122, $57.99), this seventh edition of "Armstrong's Handbook of= Reward Management Practice: Improving Performance Through Reward" from Kog= an Page is an essential pick for personal, professional, corporate, and col= lege/university library Human Resources and Personnel Management collection= s. Editorial Note #1: Michael Armstrong is a Companion and former Chief Examin= er of the Chartered Institute of Personnel and Development (CIPD), a managi= ng partner of E-Reward and an independent management consultant. Prior to t= his he was an HR director of a publishing company. (www.koganpage.com/autho= rs/michael-armstrong) Editorial Note #2: Duncan Brown is an independent rewards adviser and resea= rcher. He has more than 30 years' experience with employers including IES, = Aon Hewitt, PwC and Willis Towers Watson. He also spent five years as Assis= tant Director General and head of research and policy at the CIPD. (https:/= /www.koganpage.com/authors/duncan-brown) EDITOR'S NOTE: The Midwest Book Review is an organization of volunteers committed to promo= ting literacy, library usage, and small press publishing. We accept no fund= s from authors or publishers. Full permission is given to post any of these= reviews on thematically appropriate websites, newsgroups, listserves, inte= rnet discussion groups, organizational newsletters, or to interested indivi= duals. Please give the Midwest Book Review a credit line when doing so. The Midwest Book Review publishes the monthly book review magazines "Califo= rnia Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwat= ch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available= for free on the Midwest Book Review website at www (dot) midwestbookreview= (dot) com Anyone wanting to submit books for review consideration can send them to: James A. Cox, Editor-in-Chief Midwest Book Review 278 Orchard Drive Oregon, WI 53575-1129 To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number= , and list price). James A. Cox, Editor-in-Chief Midwest Book Review