Exquisite lingerie package bring potential market share for Lingerie brands

Exquisite lingerie package bring potential market share for Lingerie
brands
Author Shella (Mao Feiqiong)            10/29/2010

Market specialists estimated that there will be large leap over
lingerie sales statistics in the future 5 years, more and more Chinese
and abroad female than ever start to spend their spare time in
lingerie enjoying and buying. They even spend much more in buying high
quality lingerie with unique functions to shape their body. The up-
rising market demands ask lingerie manufactures for higher standards
on lingerie package. We can predict that nice lingerie package will
become a trendy. Considering the special characteristics of lingerie,
the lingerie package not only need to pay much attention to its color,
print, words and function but also give much concerning on its
culture, which can bring inspiration to the consumers directly or
indirectly.

A report published in Packaging world magazine on May, 2010, Written
by Jim George shows that many global famous lingerie brands such as La
Senza, a well-known lingerie retailer in Canada and 30 other
countries,started to extend their branding into classic package to
express its brand characteristics of sexy, feminine, sophisticated,
and indulgent. Another report about Topshop from the same magazine by
Jim George reported that Topshop, which is introducing a family of
make-up products in package designs which are unusual packaging in its
industry. Another report By Raptorfan from Newser User shows that
Victoria=92s secret bag makes women feel sexy---

We can infer from above reports that the nice design lingerie package
will be a trend for global lingerie brands to seize their potential
market share. The lingerie brands with exquisite packing will match
with its popularity among the customers. Lingerie consumers will ask
for unique package service with spending higher on lingerie to express
their inner emotion.

Cite shopping mall as example, lingerie zones are attractive when we
place first glance on, varieties of lingerie in different colors with
different prices were hanging in each store, We approaching them,
giving it a try and ask the shop assistant to package one for
ourselves, they drag out one piece from the bottom drawer, we saw the
drawer is in a mass with plastics, advertisement books even a bottle
of water, at this moment, Do we feel a little depression to think that
why we spend more than 100 dollars to buy one piece with latent virus
under bad disposing environment? Maybe next time we will strictly with
ourselves in lingerie purchasing. Actually, it is common attitude
among consumers when they meet with the occasion as above, with the
improvement of people=92s living standard, consumers ask for better
product service when they pay for it. As lingerie manufactures, we
should take this seriously to think out resolution for lingerie=92s
package. R&D design success is not just for lingerie itself, attaching
more attention to lingerie package will bring the whole products
collection life to express lingerie=92s design, function with brands
concept. The package I refer to is not common export package, it is
super package focus on sexy and classic lingerie which are mainly
selling though retailing mode. For the brands, the package is not only
mean of expressing your brands concept and design intention but also
sometimes big and tank function package can play the role of cabinet
for the consumers to change and wash their lingerie. The consumer
range are widely in special occasions such as valentine=92s day or other
anniversaries, lingerie with exquisite package will be the first
choice for different customers to buy for their intimates as gift.

Giving priority to the lingerie package, which aspects we should pay
much attention to?

Firstly, the lingerie package should manifest products=92
characterists.It is well know that lingerie was grouped into different
categories such as bra, pant, lingerie, bikini, thermal, loungewear
and shape-wear etc. We infer from its different characteristics that
different designs have its own package requirements, currently the
whole lingerie industry are lack of environment protection acknowledge
on lingerie package sector except common advertisement hangtag with
simple gift bags in plastic or paper etc, which is commonly used for
pants, bikini, thermal, loungewear etc products, for sexy lingerie and
shape-wear, I think the package should make further efforts to express
the products function, lingerie usage, design concept and brands
culture in innovation ways instead of usual way.

Secondly, considering lingerie package as a skin protector, it is
widely acknowledged that ingerie is close to people=92s skin, therefore
the package should be made of healthy material, function as a
supplementary products to support underwear=92s shape especially for
shape-wears etc. I personally recommend blister package, which is best
choice to keep lingerie shape.

Thirdly, we can make best use of lingerie fabrics covering in the
lingerie package to express feminine traits, such as lace, silk in
butterfly or other unique shape.

In general, a good lingerie package marketing with nice product design
in elegant shape, colors, slogan etc will be lingerie brands=92 image
models to publicize the brands cultural and bridge for lingerie
products and substantial customers, the sector of lingerie package is
new and potential market for both Chinese lingerie industry and abroad
lingerie brands.