[Deadline] ‘Godzilla x Kong’ Rising To $30M; ‘Monkey Man’ Sees $10M, ‘First Omen ’ Jinxed With $8M+ – Box Office

Source: 
https://deadline.com/2024/04/box-office-monkey-man-first-omen-godzilla-x-kong-1235876709/


Godzilla x Kong: The New Empire, Monkey Man and The First Omen movies
(L-R) 'Godzilla x Kong: The New Empire,' 'Monkey Man' and 'The First 
Omen' Everett

SATURDAY AM: After a better-than-expected $8.5M Friday, Legendary/Warner 
Bros’ Godzilla x Kong: The New Empire has hope that its second weekend 
can propel back to that $30M vicinity we were projecting earlier this 
week. The first Godzilla in 2014 had a 67% second frame drop, so 
anything lighter is great. Even Godzilla vs Kong, which saw its box 
office impacted by a theatrical day-and-date release on HBO Max, had a 
great second weekend ease of -56%.

Among the new releases, Monkey Man is the stronger next to 20th Century 
Studios’ The First Omen, $10.5M to $8M+. It seems as though both went 
after the same demo: Men and 18-34 (both are pulling in around 66%). The 
difference is Monkey Man is attracting a more diverse crowd with 38% 
Caucasian, 25% Latino and Hispanic, 14% Black, 17% Asian & 6% other. Dev 
Patel’s feature directorial debut gets a B+ CinemaScore, which is 
slightly better than its industry comp, The Northman, which did a B. As 
expected, it’s playing on the coasts with the AMC Century City in L.A. 
the highest- grossing venue stateside with $28K plus.

Both results are under their $12M+ projections. However, as we told you, 
Monkey Man is in the better financial position, having been snapped up 
for less than $10M by Universal. First Omen, with a production cost of 
$30M+, looks like another nun horror movie in a sea of black habits. 
There’s nothing in the trailer to indicate a connection to the original 
Richard Donner-directed movie. Would that even matter or make a 
difference? Even those who are in their early 50s were kids when that 
movie was on marquees. First Omen gets a C CinemaScore.

While Monkey Man is easily second, First Omen will battle for fourth 
place with Uni/DreamWorks Animation’s Kung Fu Panda 4, which is eyeing $8M.

Monkey Man pulled in 61% men to First Omen‘s 51%. First Omen‘s demos 
were 39% Caucasian, 39% Latino and Hispanic, 9% Black, 8% Asian & 6% 
other. First Omen‘s best market is the South Central West, with the AMC 
Burbank the pic’s top location with around $20K.

Interesting to note that Monkey Man hasn’t been given a clearance for 
release in India, where Uni has rights. The studio took the film, per 
Jordan Peele’s encouragement, as they, too, noticed it had big screen 
potential. Netflix, which shelled out a reported $30M for the movie, 
opted not to release, as it was too gritty for the Indian market, a 
place they’re looking to conquer. Uni doesn’t have Monkey Man in all 
foreign territories.

iSpot shows that Universal shelled out as much for TV spots on Monkey 
Man as Warner’s did for GxK –around $16M. Monkey Man‘s campaign, which 
launched at SXSW, pulled in 331M impressions to Disney’s 265M 
impressions on First Omen. iSpot shows the Mouse House spending around 
$4M in spots. Uni aired spots for Monkey Man on NFL games (30.6%), men’s 
college basketball (27.0%), NBA (8.3%), women’s college basketball 
(3.4%) and the show Chicago Fire (2.4%). Most ad impressions for Monkey 
Man were on CBS (50%), and that’s due to that Monkey Man Super Bowl spot.

First Omen spots ran on men’s college basketball, ESPN SportsCenter, NBA 
games, Law & Order: SVU, and Jimmy Kimmel Live.

Fathom Events’ special engagement of Someone Like You, based on the 
novel by New York Times best-selling author Karen Kingsbury, did $1.6M 
yesterday fo,r an estimated $3.8M opening. Critics hate it at 38% rotten 
on Rotten Tomatoes, but audiences love it at 96%. The movie’s best 
market is the South, where it’s grabbing 32% of its gross versus the 
norm of 19%. The AMC Dine In Thoroughbred, Tennessee, is pulling in the 
movie’s best gross with just north of $8K.

The whole box office weekend looks to do $86M, which is -58% from the 
same frame a year ago, which was Easter weekend. That 3-day was jacked 
up on mushrooms from Super Mario Bros Movie, which rallied its frame to 
$204.7M.

1.) Godzilla x Kong: The New Empire (Leg/WB) 3,948 (+87) theaters, Fri 
$8.5M (-77%) 3-day $30M (-63%)/Total $133.3M/ Wk 2

2.) Monkey Man (Uni) 3,029 theaters, Fri $4.25M, 3-day $10.5M./Wk 1

3.) Ghostbusters: Frozen Empire (Sony) 3,835 (-10) theaters, Fri $2.43M 
(-56%), 3-day $9.05M (-42%), Total $88.9M/Wk 3

4.) The First Omen (20th/Dis) 3375 theaters, Fri $3.2M, 3-day $8M, Wk 1

4.) Kung Fu Panda 4 (Uni/DWA) 3,398 (-184) theaters, Fri $2.25M (-43%), 
3-day $8M (-23%), Total $166.2M/Wk 5

6.) Dune: Part Two (Leg/WB) 2,836 theaters (-300), Fri $2M (-45%), 3-day 
$6.7M (-40%)/Total $264.4M/Wk 6

7.) Someone Like You (Fath) 1800 theaters, Fri $1.65M, 3-day $3.8M/Wk 1

8.) Arthur the King (LG) 1704 (-821) theaters, Fri $470K (-40%), 3-day 
$1.67M (-33%), Total $22.3M/Wk 4

9.) Immaculate (NEON) 1,706 (-656) theaters, Fri $470K (-59%), 3-day 
$1.6M (-51%), Total $14.3M/Wk 3

10.) Wicked Little Letters (SPC) 1,002 (+997) Fri $550K (+1400%), 3 day 
$1.4M (+1742%), Total $1.5M/Wk 2
'Godzilla x Kong' box office
Warner Bros Pictures

UPDATED, Friday afternoon: Legendary/Warner Bros’ Godzilla x Kong: The 
New Empire is leading as planned at the weekend B.O. with a $7.5 million 
second Friday, off 80%, for a what’s shaping up to be a $25M-$28M second 
frame at 3,948 theaters, down 65% on the high end. Hopefully, there’s 
more of a bounce.

Universal’s Monkey Man booked at 3,029 theaters is seeing $4.3M today, 
including last night’s $1.4M, for what’s looking like a $10.5M opening. 
Even at that level, I’m told Dev Patel’s feature directorial debut will 
profit after all downstream revenues. Again, Uni acquired from the Bron 
bankruptcy for less than $10M.